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What Is The Raise And The Lowball In The Car Business?

03.25.2006 · Posted in Other Vehicles Articles

There are so many tactics used in the car sales industry that they cannot all be covered in one article. What we want to look at here are a couple of methods used so that you will be aware when they try to pull them on you.

The first thing we want to cover is the raise. All sales systems use the raise in some form and if you have ever shopped for a car you have definitely seen it. There is one reason for and one reason only, to get more money from the customer even if the customer cannot afford it. The key to their success is to ask for way more than they think they will get. For example if they want another $350 in profit they may start asking at $1,000 and sometimes with a weak customer they may get it all!

You know how the game is played. The salesman tells you that he has to go talk to the manager, but he really doesn

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