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The History Of Ethical Clothing And Its Rising Popularity

09.23.2009 · Posted in Shopping and Fashion

For the contemporary advocates of environmental safety, ethical consumerism has become a trend that is gaining immense popularity at a stupendous speed. As a direct response, the corporate culture has become much more conscious in its offerings as well as the nature of its communication mix. Be it the wholesalers, retailers, marketers, public relation officers, human resource managers, or advertising or financial executives, no one can ignore the rise of ethical consumerism.nnThe consumers have generated a strong like concerning this trend, and this has become the very reason for speeding up the demand of ethical clothing and other ethical commodities. The significant increase in sales, organic, humane, Free Trade and other eco friendly products shoes the augmented demand.nnApart from this particular trend, the wave of ethical grocery shopping has also emanated, which has proven to be exemplary in contrast to the comparatively disintegrated market that provides usual and conventional commodities. However, a factor that draws concerns about ?going green? is there.nnThis applies to the fading away of the actual objectives of the campaign, which did not have any commercial contamination, but this has taken place due to the features of the commercial recognition of the goods and the entry of Big Business. The corporate culture has another time infused with the component of commercialism, which has lead to the change of the considerable campaign into a profit harvesting movement.nnThe endorsement of various celebrities for the ethical clothing brands has played a great role in the rising popularity of ethically friendly clothing. For instance, there are stars like Naomi Campbell, Gwyneth Paltrow, and Jade Jagger have publicly endorsed this movement and are endorsing brands offering their product lines of ethical clothing.nnEven though many successes have been gained on the commercial area, the actual advantages of ethical clothing are something else. Ethical clothing abdicates the course of breaching the rights of the employees involved in the manufacturing and distributing process. It also halts the process of black marketing or illegal commission paid to the middlemen. Due to this, the cost of production has seen a considerable decrease.nnThe augmented fame and demand for ethical clothing, under no circumstances denotes that fashion will be compromised on at any cost. A cost effective and beneficial production process does not signify that it will provide dull and uninteresting stuff for the masses. Such campaigns and movements have brought much appeal to the ethical clothing for a fact.nnFuture predictions also show a growth in sales and, eventually, the market of ethical clothing. Though there are complications involved on both the pros and cons of the issue, yet, one cannot ignore the fact that the bounties of the pros are worth fighting against the issues produced by the cons.

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