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Posts Tagged ‘uncategorized’

Signal v Noise exits Medium

Three years ago we embraced an exciting new publishing platform called Medium. It felt like a new start for a writing community, and we benefitted immensely from the boost in reach and readership those early days brought. But alas it was not to last. When we moved over, Medium was all about attracting big blogs ...

Big Integer

On Thursday, November 8, Basecamp 3 went down for almost five hours. It was the worst outage to hit the company in a decade and a stress test of Basecamp’s practices around internal communication, customer support, and calm work. Today’s episode of the Rework podcast goes inside the company on November 8 to see how ...

Every little bit helps

Quitting Facebook. Renouncing Uber. Avoiding Amazon. There have never been more or greater reasons for turning your back entirely on much of Big Tech. The last few years have brought an endless stream of scandals and unflattering revelations. There aren’t many starry-eyed optimists left who still believe that Silicon Valley is just here to build ...

Down in front!

Doug gets it, most don’t. Look around YouTube at car reviews, and you’ll see a lot of people standing in front of cars. Below I’ve snapped captures of early frames in six car reviews. These represent the first time the car is shown whole, in profile. Who’s on review here? The car reviewer or the car? ...

Predictions 2018: How I Did. (Pretty **** Well, Turns Out)

Every year I write predictions for the year ahead. And at the end of that year, I grade myself on how I did. I love writing this post, and thankfully you all love reading it as well. These “How I Did” posts are usually the most popular of the year, beating even the original predictions ...

True brand awareness

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest. You can see this play out when you order a physical product from an online store. The shipping box is often branded. Sometimes the tape is ...