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Posts Tagged ‘public relations’

A few things to consider before pitching a COVID-19 story

In recent weeks, the novel coronavirus has permeated nearly every aspect of our lives, from the work we do, to the food we buy, to the simple things we’ve tended to take for granted, like leaving our homes and socializing. Even the stories I write that are ostensibly not about the virus are always — ...

Brooke Hammerling on how early-stage startups should think about PR

It’s easy to remember the big names in tech. But we often forget about the operators who help them along the way. When it comes to the person behind the person, few are as notable and experienced as Brooke Hammerling. I sat down with the Brew PR founder (and new pop culture newsletter author), who ...

This ride-hailing PR pitch shows platforms and digital campaign ‘dark arts’ want democracy to be pay to play

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this ...

6 tips founders need to know about securing their startup

If you’ve read anything of mine in the past year, you know just how complicated security can be. Every day it seems there’s a new security lapse, a breach, a hack, or an inadvertent exposure, such as leaving a cloud storage server unprotected without a password. These things happen, but they don’t have to; aecurity ...

How you shouldn’t handle your data breach

So you’ve had a data breach. Don’t worry, it’s not just you. These days it happens to everyone, no matter how large or small your company is. It’s almost inevitable, some might say, and not a case of if but when. A lot is already out of your control. Whether a hacker broke in and ...

How to avoid PR disasters, the new web, and who owns Huawei?

Soon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers about all things TED conference, which was last week in Vancouver. Come armed with your questions, or send us an email if you want us to ask ...

The master list of PR DON’Ts (or how not to **** off the writer covering your startup)

When it comes to working with journalists, so many people are, frankly, idiots. I have seen reporters yank stories because founders are ********, play unfairly, or have PR firms that use ridiculous pressure tactics when they have already committed to a story. There is so much bad behavior that I thought that it might be ...

NetEase is the latest Chinese tech giant to lay off a big chunk of its staff

NetEase, China’s second-biggest online games publisher with a growing ecommerce segment, is laying off a significant number of its employees, adding to a list of Chinese tech giants that have shed staff following the Lunar New Year. A NetEase employee who was recently let go confirmed with TechCrunch that the company had fired a large ...

Lime tries to back-peddle on VP’s line on why it hired Definers

Scooter startup Lime has sought to back peddle on an explanation given by its VP of global expansion late last week when asked why it had hired the controversial PR firm, Definers Public Affairs. The opposition research firm, which has ties to the Republican Party, has been at the center of a reputation storm for Facebook, ...

Inside the pay-for-post ICO industry

In a world where nothing can be trusted and fake news abounds, ICO and crypto teams are further muddying the waters by trying – and often failing – to pay for posts. While bribes for blogs is nothing new, sadly the current crop of ICO creators and crypto projects are particularly interested in scaling fast ...