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Posts Tagged ‘programmatic advertisement solution’

Explore Types, Benefits and Challenges of Programmatic Advertising

04.12.2023 · Posted in Internet Articles, Technology Articles

The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic advertising. It is also the most common type of advertising spaces across all screens, including native, mobile, video and display ads. Programmatic advertising is widely used in the field of digital marketing and is often ...

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How Programmatic Advertising Platforms Can Benefit Your Brand

Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling of ad inventory. It is among the most well-known ways to run ads on the internet. Programmatic buying is the most popular method of buying in the current digital advertising business. Furthermore, experts say that everything will ...

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The Future of Publisher Ad Monetisation Technologies: Unlocking New Streams of Revenue

Ad monetization technologies have been an integral part of the publishing industry for many years. As the industry continues to evolve, publishers are increasingly looking for new and innovative ways to monetise their content. This includes exploring new technologies such as artificial intelligence (AI), machine learning (ML) and natural language processing (NLP).  These technologies can ...

How to Optimize OTT Ad Revenue and Automate Ad Revenue Reports

If you’re an over-the-top (OTT) content provider, chances are you’ve been wondering how to optimize your ad revenue and streamline the process of generating reports. After all, it can be a time-consuming and manual task to generate accurate ad revenue reports, especially with multiple channels and hundreds of campaigns running at any given time. Fortunately, ...

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Ad Revenue Optimization Strategies for Publishers – Advertising Revenue Management

Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators. Here ...

How Programmatic Advertising Helps in Making the Most of Your Marketing Budget

Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns.  India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising ...