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Posts Tagged ‘podcasting’

How I podcast

I’ve been podcasting in various forms for about a dozen years now. Sometimes it has been within the corporate confines of the various publications I’ve worked for and sometimes it has just been for myself. That’s the beauty of podcasting — there’s no overhead. It can be recorded on a terrible Skype line or meticulously ...

Spotify bets big on podcasts with acquisition of Gimlet and Anchor

02.06.2019 · Posted in Technology Articles

Music-streaming king Spotify sees a future in podcasts. The company announced on Wednesday that it has made two huge acquisitions that firmly plant Spotify in the podcasting business. The music-streaming giant has bought Gimlet Media Inc., a popular ... ...

Anchor says it’s ‘powering’ 40 percent of new podcasts

Podcasting’s greatest asset has always been its accessibility — for consumer and creator alike. But even the simplest medium requires a little know-how, and Anchor’s overarching goal has long been to further lower the barrier of entry for those looking to take the leap. It’s not perfect, and it’s not for everyone, but the service ...

Spotify’s increased focus on podcasts in 2019 includes selling its own ads

Having established itself as a top streaming service with now over 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s interface so people can access podcasts more easily, and broker ...

What’s next for podcasting?

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcasts are available everywhere on free, ad-supported tiers? Or, will it follow the path of streaming TV into paid subscription services with exclusive content? Today, effectively ...

Google launches accelerator to increase diversity in podcasting

Google has partnered with media company PRX to launch the Google Podcasts creator program. PRX, a public radio distribution marketplace, is behind shows like This American Life, Reveal and The Moth Radio Hour. The accelerator aims to remove access barriers to podcasting and to increase the diversity of the podcast industry. This program comes after ...

iHeartMedia is acquiring HowStuffWorks

iHeartMedia has agreed to acquire Stuff Media, the company that owns the HowStuffWorks podcasting business. The companies did not disclose the financial terms of the deal, but both the Wall Street Journal and Variety are reporting that the acquisition price was $55 million. According to the announcement, Stuff Media podcasts will retain their branding and ...

Videocasting 101

10.12.2009 · Posted in Home and Garden Articles

There are many ways to reach your customers and those avenues are evolving constantly. One of the newest, but most effective, is the use of online video ("videocasting"). It requires very little financial investment and just a little know-how to get started. Before you know it, you will be able to offer short video clips ...

Podcasting Tip – A Great Real Estate Web 2.0 Resource I Just Found For Amazing Results With Real Estate Marketing

08.20.2009 · Posted in Home and Garden Articles

Podcasting as a medium of communication has emanated from blogging. Very often podders are considered as bloggers who simply include podcasts in their own blogs. Podcasting entails the delivery of online audio content via webfeed. It is similar to radio in demand but gives you many more options with regard to the program style and ...