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Posts Tagged ‘online advertising’

Will the 2020s be online advertising’s holistic decade?

With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. ...

Invasive scheme spotted that foxes tracker blockers

Online privacy is facing a new challenge: A first-party tracker that appears to be unblockable with standard privacy tools such as adblockers. The tracker in question was spotted being deployed by French national newspaper, Liberation, which in October promised subscribers an entirely tracker-free experience. That promise garnered it a bunch of attention from privacy experts ...

Brave launches version 1.0 of its privacy-focused browser

Brave, the company co-founded by ex-Mozilla CEO Brendan Eich after his ouster from the organization in 2014, today launched version 1.0 of its browser for Windows, macOS, Linux, Android and iOS. In a browser market where users are spoiled for choice, Brave is positioning itself as a fast option that preserves users’ privacy with strong ...

Tech giants still not doing enough to fight fakes, says European Commission

It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something — albeit, nothing very quantifiable — as a first step to stop the spread of disinformation online. Its latest report card on this voluntary effort sums to the platforms ...

Google brings in BERT to improve its search results

Google today announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in ten searches in the U.S. in English (with support for other languages and locales ...

Popular app Snaptube caught serving invisible ads and charging users for premium purchases they haven’t made

A popular video downloader app for Android has been found generating fake ad clicks and unauthorized premium purchases from its users, according to a security firm. Snaptube, which boasts some 40 million users, allows users to download videos and music from YouTube, Facebook, and other major video sites. The app, developed in China, is not ...

Getting more people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. ...

Opera’s desktop browser gets built-in tracking protection

Browser maker Opera today announced the launch of version 68 of its flagship desktop browser. The marquee feature of the launch is the addition of a tracker blocker that will make it harder for advertisers and others to track you while you browse the web — and which has the additional benefit of speeding up ...

To curb lobbying power, Elizabeth Warren wants to reinstate the Office of Technology Assessment

In a move to correct the imbalance of power between technologically sophisticated corporations and the lawmakers who regulate them, presidential candidate Senator Elizabeth Warren is proposing that Congress reinstate the Office of Technology Assessment. It’s a move that gets deep into the weeds of how policy making in Washington works, but it’s something that Warren ...

Europe shows the way in online privacy

After passively watching for many years as tech giants developed dominant market positions that threaten consumer privacy and stifle competition, American antitrust regulators seem to have finally... ...