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Posts Tagged ‘online advertising’

Founders who share insights can build industry trust at scale

It requires patience, but it may just make you (and your company) be seen as leaders in your space while improving your insight and building an unfair advantage of trust. ...

Privacy experts slam UK’s “disastrous” failure to tackle unlawful adtech

The UK’s data protection regulator has been slammed by privacy experts for once again failing to take enforcement action over systematic breaches of the law linked to behaviorally targeted ads — despite warning last summer that the adtech industry is out of control. The Information Commissioner’s Office (ICO) has also previously admitted it suspects the ...

Facebook won’t ban political ads, prefers to keep ******** democracy

It’s 2020 — a key election year in the US — and Facebook is doubling down on its policy of letting people pay it to **** around with democracy. Despite trenchant criticism — including from US lawmakers accusing Facebook’s CEO to his face of damaging American democracy — the company is digging in, announcing as ...

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on the rise — with every major broadcaster launching an on-demand service — and so are ad-supported video streaming services to replace ...

Invasive scheme spotted that foxes tracker blockers

Online privacy is facing a new challenge: A first-party tracker that appears to be unblockable with standard privacy tools such as adblockers. The tracker in question was spotted being deployed by French national newspaper, Liberation, which in October promised subscribers an entirely tracker-free experience. That promise garnered it a bunch of attention from privacy experts ...

Brave launches version 1.0 of its privacy-focused browser

Brave, the company co-founded by ex-Mozilla CEO Brendan Eich after his ouster from the organization in 2014, today launched version 1.0 of its browser for Windows, macOS, Linux, Android and iOS. In a browser market where users are spoiled for choice, Brave is positioning itself as a fast option that preserves users’ privacy with strong ...

Tech giants still not doing enough to fight fakes, says European Commission

It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something — albeit, nothing very quantifiable — as a first step to stop the spread of disinformation online. Its latest report card on this voluntary effort sums to the platforms ...

Google brings in BERT to improve its search results

Google today announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in ten searches in the U.S. in English (with support for other languages and locales ...

Popular app Snaptube caught serving invisible ads and charging users for premium purchases they haven’t made

A popular video downloader app for Android has been found generating fake ad clicks and unauthorized premium purchases from its users, according to a security firm. Snaptube, which boasts some 40 million users, allows users to download videos and music from YouTube, Facebook, and other major video sites. The app, developed in China, is not ...