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Posts Tagged ‘online advertising’

Google proposes new privacy and anti-fingerprinting controls for the web

Google today announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web. This new proposal follows the company’s plans to change how cookies in Chrome work and to make it easier for users to block tracking cookies. Today’s proposal for a ...

8 million Android users tricked into downloading 85 adware apps from Google Play

Dozens of Android adware apps disguised as photo editing apps and games have been caught serving ads that would take over users’ screens as part of a fraudulent money-making scheme. Security firm Trend Micro said it found 85 individual apps downloaded more than eight million times from the Google Play — all of which have ...

How should B2B startups think about growth? Not like B2C

Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you... ...

WebKit’s new anti-tracking policy puts privacy on a par with security

WebKit, the open source engine that underpins Internet browsers including Apple’s Safari browser, has announced a new tracking prevention policy that takes the strictest line yet on the background and cross-site tracking practices and technologies which are used to creep on Internet users as they go about their business online. Trackers are technologies that are ...

Google adds playable podcast episodes to search results

Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show up in results when you use “podcasts” as a keyword in your search, in combination with other terms. It’s intended to deliver you ...

Twitter ‘fesses up to more adtech leaks

Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to. Back in May the social network disclosed a bug that in certain conditions resulted in an account’s location data ...

Facebook sues two app developers for click injection ad fraud

Facebook has filed lawsuits against two app developers accused of generating fraudulent revenue using the social media giant’s advertising platform. The company announced the legal action in a blog post Tuesday. “The developers made apps available on the Google Play store to infect their users’ phones with malware,” said Jessica Romero, director of platform enforcement ...

Don’t miss this epic Twitter fight between the IAB’s CEO and actual publishers

Grab popcorn. As internet fights go, this one deserves your full attention — because the fight is over your attention. Your eyeballs and the creepy ads that trade data on you to try to swivel ’em. In the blue corner, the Internet Advertising Association’s CEO, Randall Rothenberg, who has been taking to Twitter increasingly loudly ...

UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading or scam ad’ and finally: ‘Send a detailed scam report’. So if you want to think ...

Why commerce companies are the advertising players to watch in a privacy-centric world

The unchecked digital land grab for consumers’ personal data that has been going on for more than a decade is coming to an end, and the dominoes have begun to fall when it comes to the regulation... ...