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Posts Tagged ‘nike’

With new Fit technology, Nike calls itself a tech company

Rae Witte Contributor Share on Twitter Rae Witte is a New York-based freelance journalist covering music, style, sneakers, art and dating, and how they intersect with tech. You can find her writing on i-D, The Wall Street Journal, Esquire and Forbes, among others. More posts by this contributor Why women are indefinitely sharing their locations ...

Google launches new Assistant developer tools

At its I/O conference, Google today announced a slew of new tools for developers who want to build experiences for the company’s Assistant platform. These range from the ability to build games for smart displays like the Google Home Hub and the launch of App Actions for taking users from an Assistant answer to their ...

Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. ...

As sports company abandons support for “smart” basketball, Nike pushes a software update that bricks its self-tying shoes

Wilson X was the sports manufacturer's entry into the market for smart basketballs, but maintaining the app that made sense of the telemetry from your sensor-equipped roundball was expensive and ****** and so the Wilson X app is no more, and the "B" in "B-ball" stands for "bricked."

But wait, there's more! If you ...

Now Puma has self-lacing sneakers, too

01.31.2019 · Posted in Technology Articles

The task we learned in kindergarten is apparently too dang hard. Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, "Fi," giving Nike's Adapt BB sneakers a run for their money. Puma released its first generatio... ...