In digital marketing, the interaction rate refers to the level of “commitment” between an online audience with a brand or an individual. It’s highly useful and intangible wisdom for businesses today, who would opt for principles and practices to make their audience fall in love with their products and thus become lifelong buyers. An influencer’s ...

Described by Tap Influence, influencer marketing is a form of marketing that focuses on using key leaders to push the brand’s message to the wider market. Instead of advertising content directly to customers with conventional digital marketing strategies, such as email marketing and show advertisements, influencer marketing depends on outside personalities identified as influencers to ...