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Posts Tagged ‘Harley Davidson’

Harley-Davidson’s ‘Rewire’ plan starts with 700 jobs cuts, ousted CFO

Harley-Davidson, the storied and struggling Milwaukee-based company that last year launched its first production electric motorcycle in an effort to reboot sales and appeal to a younger customer base, is cutting 700 jobs from its global operations. About 500 workers will be laid off before the end of the year, the company said Thursday. The ...

Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

Damon Motorcycles doesn’t want to become the Tesla of e-moto companies. But the startup does believe its EV two-wheeler is the first to capture the ethos of Tesla owners. That’s the target market for Damon’s new $24,995 Hypersport, according to CEO Jay Giraud. The Vancouver-based startup unveiled the e-motorcycle today at the Consumer Electronics Show ...

Mobility startup Damon Motors enters e-moto arena with EV debut

Vancouver based mobility startup Damon Motorcycles has entered the EV arena with a preview of its first e-moto, the Hypersport Pro. The seed-stage company had previously focused on creating digital safety technology — like its 360 degree radar detection system — to augment two-wheelers made by other manufacturers. Damon has determined to create its own ...

Talking to Zero Motorcycles’ CEO and taking home the 2020 SR/F

The motorcycle industry is shifting to electric. Harley-Davidson signaled the trend this year, becoming the first big gas manufacturer to release a street-legal e-motorcycle in the U.S., the LiveWire. But before Harley’s EV pivot, California-based startup Zero Motorcycles had been selling e-motos for years. “We’re an electric motorcycle and power-train manufacturer founded in 2006 in ...

Supercross’s anticipated EV class not ready for primetime in 2020

Motorcycle racing series Supercross isn’t quite ready to add an EV class. The sport — where riders race high-performance machines on jump-filled stadium tracks — currently fields only gas-powered two-wheelers. Supercross was poised to launch an all electric class this month, by converting its junior program to a new e-moto manufactured by KTM — Supercross ...

Harley pulls plug on LiveWire production shortly after EV debut

Harley Davidson has halted production and delivery of its first electric motorcycle, the LiveWire, after discovering what the Milwaukee-based manufacturer described as a non-standard condition. Harley Davidson told TechCrunch it is not recalling LiveWire motorcycles already on the road. Reuters was the first to report that Harley Davidson had stopped production and deliveries. “We recently discovered ...

Inside Harley Davidson’s EV shift with a ride on its LiveWire

Harley-Davidson will release its first production electric motorcycle in September, the LiveWire. Yes, the American symbol for internal combustion, chrome and steel is going all in on two-wheeled EVs. Founded in Milwaukee in 1903, Harley Davidson opened a Silicon Valley office in 2018 with plans to add a future line-up of electric vehicles—from motorcycles to ...

Supercross to debut first EV class and tap startups to go digital

Motorcycle racing series Supercross will add e-motos and more digitization to its franchise (aided by startups) in the near future, according to Director of Operations David Prater. The sport—where riders race high-performance machines on jump filled stadium dirt tracks—currently fields only gas two-wheelers. This fall Supercross looks to launch its first EV class starting with ...

Zero Motorcycles leads in electric motorcycles as BRP scoops up Alta’s remains

As the mobility world awaits Harley Davidson’s EV debut, there’s plenty of motion in the e-moto startup space. Zero Motorcycles unveiled its new 110 horsepower SR/F model in New York this week, offering a 200 mile range, one hour charge capability, and top speed of 124 mph. The California based startup—whose investors include New York ...