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Posts Tagged ‘customer engagement’

Customer Engagement: Why Your Customers’ Emotions Matter

06.22.2009 · Posted in Management Articles

Traditional economic thinking concludes that consumers will naturally gravitate to the best products and services that offer the most competitive price. But recent studies of consumer experiences highlight that an emotional connection has an equal to if not potentially greater influence on how consumers spend. This article explores how consumers' emotions in conjunction with prices ...

Changing the View on Customer Engagement and Employee Retention

05.11.2009 · Posted in Information Articles

Businesses need more than simple data to improve their employee relationships and grow customer loyalty. This article discusses why it is important to gather actionable information to develop long-term customer relationships and how a professional service should view the way those relationships should be built. ...