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Posts Tagged ‘consumer insight’

December Spending: Insights on Consumer Holiday Priorities

12.18.2024 · Posted in Small Business Articles

December, the final and most festive month of the year, is synonymous with celebrations, shopping, and family gatherings. For consumers, it’s the season of giving and splurging, and for businesses, it’s a time of lucrative opportunities. But behind the glittering lights and crowded malls lies a wealth of data revealing deeper insights into consumer behavior ...

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Uncover Your True Brand Story By Gaining Consumer Insight

12.22.2011 · Posted in Arts and Entertainment Article

Stories are powerful when used as a way of understanding what a brand means today, enabling meaningful brand stretch tomorrow. Gaining consumer insight about their full brand experience helps to identify emotional connections. Memories come from many sources and are hugely powerful in making emotional connections. Working out whether memories consumers have are personal, founded ...