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Posts Tagged ‘brands’

Skin whitening cream to be made less racist by changing its name

Unilever, the $143.8 billion vampire squid of toiletries and snacks, is promising to remove the word "fair" from the name of its skin-whitening cream "Fair and Lovely". It will also stop calling it whitening cream in marketing materials. Racism solved!

"We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ...

An Open Letter To American Corporations: It’s Good Business (and Smart Marketing) To Support Quality Journalism

04.06.2020 · Posted in Computer Articles, Marketing Articles

“Outbreaks have sparked riots and propelled public-health innovations, prefigured revolutions and redrawn maps.” – The New Yorker, April 2020 “Nothing will be the same.”  That’s the overwhelming takeaway I’ve heard from dozens of conversations I’ve had with C-suite leaders, physicians, policy experts and media professionals these past few weeks.  When it comes to the business ...

Planters pauses Mr. Peanut funeral campaign after Kobe Bryant’s death

01.27.2020 · Posted in Technology Articles

Planters paused its ad campaign about Mr. Peanut's "death" after Kobe Bryant, his daughter Gianna, and seven others died in a helicopter crash Sunday. AdAge first reported the news. According to CNBC, the company will reportedly still air its planned... ...

Hulu launches its viewer-friendly ‘binge watch ads’

Hulu today is launching a new kind of ad experience that allows brands to specifically target binge-watchers — that is, viewers who are watching multiple episodes of a favorite program over a long stretch of time. These “binge watch ads” utilize machine learning techniques to predict when a viewer has begun to binge watch a ...

Facebook will now let brands choose exactly where their ads will show

11.20.2019 · Posted in Advertising Articles, Technology Articles

Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies. On Wednesday, Facebook announced an array of new test features specifically aimed at protecting brands on the social netwo... ...

Shopping ads come to YouTube’s home feed and search results

Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. ...

Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real-time based on extensive product catalogs that may contain ...

Wendy’s just sent everyone a mysterious Google Calendar invite for a lunch date

06.24.2019 · Posted in Technology Articles

It's not every day that you receive a Google Calendar lunch invite from Wendy's. Yes, the entire corporation, Wendy's, is going to wine and dine us.   Today, Wendy's official Twitter account teased us all with the promise of something when they ... ...