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Posts Tagged ‘brands’

Hulu launches its viewer-friendly ‘binge watch ads’

Hulu today is launching a new kind of ad experience that allows brands to specifically target binge-watchers — that is, viewers who are watching multiple episodes of a favorite program over a long stretch of time. These “binge watch ads” utilize machine learning techniques to predict when a viewer has begun to binge watch a ...

Facebook will now let brands choose exactly where their ads will show

11.20.2019 · Posted in Advertising Articles, Technology Articles

Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies. On Wednesday, Facebook announced an array of new test features specifically aimed at protecting brands on the social netwo... ...

Shopping ads come to YouTube’s home feed and search results

Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. ...

Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real-time based on extensive product catalogs that may contain ...

Wendy’s just sent everyone a mysterious Google Calendar invite for a lunch date

06.24.2019 · Posted in Technology Articles

It's not every day that you receive a Google Calendar lunch invite from Wendy's. Yes, the entire corporation, Wendy's, is going to wine and dine us.   Today, Wendy's official Twitter account teased us all with the promise of something when they ... ...

I have improved Staples’ new logo

Staples has unveiled a new logo, pictured above (with the old logo beneath it).

Notice what's wrong with it? The store is called Staples but the logo depicts only a single staple. The old "L" hinted at the physical object, to be sure, but so abstractly it wasn't a problem.

The fix:

Now we can sleep ...

The Hostess Snacks Instagram account dedicated to weird memes is actually good

03.14.2019 · Posted in Technology Articles

Even Twinkies are wearing AirPods these days.   And that's because whoever is behind the Hostess Snacks' Instagram page is a meme genius. A very kooky, imaginative genius. Or maybe geniuses? OK, it must be a panel of geniuses, eating Twinkies wh... ...