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Posts Tagged ‘branding’

Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products ...

Democratic presidential hopeful Pete Buttigieg’s brand typography

Pete Buttigieg, the first openly *** Democratic candidate and a proponent of "democratically influenced capitalism", has his own campaign brand typography. Faces include Aktiv Grotesk ("sleek lines [that] feel equally modern today as they would have in an old Studebaker ad"), Industry ("the visual language of American manufacturing ... industrial, sporty or military") ...

Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. ...

Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who ...

For Basecamp, brand identity and product development are all about the customer

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies by nominating a talented brand designer you’ve worked with.]   Basecamp, maker of project management and team communications software, is a company ...

Summary of how brands manipulate idiots on Twitter

Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some ******* social media manager:

brand makes self aware joke pic.twitter.com/41KyLMyBeT

— poolboy (@oypoolboy) September 29, 2018

The other two manipulative trends separating the gullible from their cash on Twitter are influencer marketing and ...

Dunkin’ Donuts drops Donuts

Dunkin' Donuts will still sell donuts but, as of January, shall only be Dunkin'.

According to CNN, "The makeover is part of Dunkin' Brand's efforts to relabel itself as a 'beverage-led' company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts."

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Deep-linking startup Branch is raising more than $100M at a unicorn valuation

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links between websites and mobile apps, has authorized the sale of $129 million in Series D shares, according to sources and confirmed by PitchBook, which tracks venture capital ...