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Posts Tagged ‘branding’

7 Types of Video that will Make a Massive Impact on Your Website

<***>videos impact on website

You’ve seen the posts telling you that you need more video content, and they’re right. YouTube has over one billion users — almost one-third of the total amount of internet users. Who wouldn’t want to tap into an audience that big? Also, video can help you increase conversions, ...

How to Use Technology to Engage Your Customer’s Senses

<***>Technology to Engage Your Customer's Senses

Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to ...

Verified Expert Brand Designer: Studio Rodrigo

Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of its product design chops, especially when it comes to helping early-stage startups build version one of their product. It’s not an easy balancing act ...

Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products ...

Democratic presidential hopeful Pete Buttigieg’s brand typography

Pete Buttigieg, the first openly *** Democratic candidate and a proponent of "democratically influenced capitalism", has his own campaign brand typography. Faces include Aktiv Grotesk ("sleek lines [that] feel equally modern today as they would have in an old Studebaker ad"), Industry ("the visual language of American manufacturing ... industrial, sporty or military") ...

Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. ...

Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who ...

For Basecamp, brand identity and product development are all about the customer

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies by nominating a talented brand designer you’ve worked with.]   Basecamp, maker of project management and team communications software, is a company ...

Summary of how brands manipulate idiots on Twitter

Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some ******* social media manager:

brand makes self aware joke pic.twitter.com/41KyLMyBeT

— poolboy (@oypoolboy) September 29, 2018

The other two manipulative trends separating the gullible from their cash on Twitter are influencer marketing and ...

Dunkin’ Donuts drops Donuts

Dunkin' Donuts will still sell donuts but, as of January, shall only be Dunkin'.

According to CNN, "The makeover is part of Dunkin' Brand's efforts to relabel itself as a 'beverage-led' company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts."

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