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Posts Tagged ‘brand management’

American Airlines starts trialing Google Nest Hubs as translators in its lounges

Delta is keynoting CES today and launching a slew of updates to its digital services. Its competitors don’t want to be left behind, of course, so it’s probably no surprise that American Airlines also made a small but nifty tech announcement today. In partnership with Google, American will start trialing Google Nest Hubs and the ...

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on the rise — with every major broadcaster launching an on-demand service — and so are ad-supported video streaming services to replace ...

GetYourGuide widens its horizons, will expand its Originals short tours into day trips and more

GetYourGuide has made a name for itself as the startup that helped the stale idea of guided tours for travellers on its head. Tapping into the generation of consumers who think of travel not just as going somewhere, but having an “experience” (and, ideally, recording it for Insta-posterity), it has built a marketplace to connect ...

Why D2C holding companies are here to stay

Digitally-native, vertically-integrated brands pool resources, operational costs and institutional knowledge to accelerate growth and achieve profitability at a faster rate. ...

Verified Expert Brand Designer: Studio Rodrigo

Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of its product design chops, especially when it comes to helping early-stage startups build version one of their product. It’s not an easy balancing act ...

Videos lead brand creative growth with 3x increase since 2017

James Winter Contributor James Winter is currently the VP of Marketing at Brandfolder, a leading digital asset management solution; prior to joining Brandfolder, James was the Director of Marketing at AspireIQ where he grew the influencer marketing team from zero to seven. As brands pursue audiences online, they are producing more creative content than ever ...

Is your product’s AI annoying people?

We tend to think of AI as an incredible dream assistant to our lives and business operations, when that's not always the case. Designers should consider how these services can be problematic. ...

Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. ...

When to ditch that nightmare customer (before they **** your startup)

Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take.  ...

Slowdown or not, China’s luxury goods still seeing high-end growth

Despite well-documented concerns over an economic slowdown in China, the country’s luxury goods market is still seeing opulent growth according to a new study. Behind secular and demographic tailwinds, the luxury sector is set to continue its torrid expansion in the face of volatility as it’s quickly becoming a defensive economic crown jewel. Using proprietary ...