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Using Blockchain to Improve Customer Loyalty Programs

07.23.2019 · Posted in Technology Articles

Loyalty programs have been popular with customer-facing businesses for several years. According to the 2015 Colloquy Loyalty Census, it was found that the average American family engages in 29 different loyalty programs. Redeeming and exchanging of these loyalty points however is a cumbersome and challenging activity for program partners. Better mechanisms than the ones offered ...