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Posts Tagged ‘advertising and promotion’

How To Reduce The Risk Of PPC Fraud

08.20.2009 · Posted in Home and Garden Articles

Reports of click fraud with PPC campaigns, especially with Google Adwords, are on the rise, and researchers estimate the numbers are in excess of $1.6 billion as of 2008. Click fraud occurs when a competitor may be clicking on your ads to break your ad budget, or when someone installs a web robot or spider ...

Google Adwords And Split Testing To Improve Your Marketing

05.06.2009 · Posted in Home and Garden Articles

Maximizing your clickthrough rates (CTR) with Google Adwords can help you create the most cost-effective strategy in your marketing efforts, and there are several ways to get started. Perry Marshall, an internet marketing pioneer and Google Adwords educator, encourages marketers to employ a split testing strategy to monitor and track results. Split testing helps you ...

Professional Voice Over – How Your Marketing Campaign Can Benefit

05.01.2009 · Posted in Home and Garden Articles

Those working in the realm of marketing are more than likely aware that a multimedia elements can prove valuable additions to just about any campaign. Though the audio/visual approach to marketing was honed on more traditional media such as television, the advent of the Internet has left us with even greater opportunities, including but certainly ...

5 Steps To Creating A Winning Adwords Strategy

03.31.2009 · Posted in Home and Garden Articles

Managing a Google Adwords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you've already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google Adwords is a naturally great fit for ...

When To Hire Voice Overs For Marketing and Sales

03.31.2009 · Posted in Home and Garden Articles

Most companies with marketing and sales component generally engages the service of voice over professionals in their promotional undertaking. Over time, voice-overs proved to be an important aspect in establishing communication and rapport with the audience or target market. They are commonly joined with commercials or video promotions to produce a complete presentation. But voice ...

Business Projects That Require Voice Over Artists

03.31.2009 · Posted in Home and Garden Articles

If you're in charge of the sales or marketing department of your company, hiring voice over talent may be a task for an upcoming promotional project. Voice overs continue to be a powerful way to communicate with your audience and target market, and are typically coupled with commercials or video promotions for a complete presentation. ...

Google Adwords Strategies That Work – Increasing CTR With Ease

02.27.2009 · Posted in Home and Garden Articles

Google Adwords beginnings quickly come to realize that using the system effectively is best defined as a learning experience; in your quest to create the perfect advertisement, you're certain to make missteps and have to reconsider your strategy along the way. Be that as it may, however, other marketers have gone before you and mastered ...

Strategies For Your Google Adwords Campaign’s Optimization

02.19.2009 · Posted in Home and Garden Articles

Setting up and working with your Google Adwords campaign isn't a one-time project, and many people who just set up their initial campaign and then 'wait' for results fail to make use of the true potential behind the Google Adwords system. Affiliate marketers and Adwords professionals already know how to tweak their Adwords campaigns so ...