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Posts Tagged ‘ads’

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button ...

Citing terms of service and “bad actors,” Facebook locks out tools that catalog ads and ad targeting

Propublica is one of many organizations, mainly nonprofits, whose "ad transparency" tools scrape Facebook ads and catalog them, along with the targeting data that exposes who is paying for which messages to be shown to whom.

Facebook previously warned these watchdogs that their tools violated Facebook's terms of service and that their days were numbered and ...

Spotify will now let brands sponsor its Discover Weekly playlist

Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this ...

7 minutes of Tommy Lee Jones’ fabulous Japanese coffee commercials

Tommy Lee Jones does ads for Boss Coffee's Rainbow Mountain brand of iced coffee, most of which feature him as a fish-out-of-water immigrant observing and enjoying Japanese life, taking odd jobs (cab driver, train station guard, astronaut, etc) and occasionally using his magical powers. It's like a series of clips from an early-90s science fiction ...

Humorous ad about South African explorer discovering Europe in 1650

This funny South African ad depicts an African explorer discovering Europe in the 1650s, a counterfactual to the 1652 arrival in South Africa of the Dutch. But it's upsetting people there and fast food chain Chicken Licken has withdrawn it due to the complaints.

South African Sandile Cele lodged a complaint with the Advertising Regulatory ...

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So naturally, the growing podcast industry wanted to find a way ...

Google warns app developers of three malicious SDKs being used for ad fraud

A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the situation, it has discovered three malicious ad network SDKs that were being used to conduct of ...

New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get ...

Google’s blanket ban of cryptocurrency ads ends next month

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so ...