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Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here ...

There’s some new consolidation in the mobile event technology space this morning, with news that the meetings, events and hospitality technology provider Cvent has acquired San Francisco-based mobile event app maker DoubleDutch. The deal includes both DoubleDutch’s mobile event app technology as well as the team, the company said in announcing the deal on Monday. ...

Getaround, the peer-to-peer car-sharing startup that launched at TC Disrupt back in 2011, is making moves to become a global car rental service. Today, the Softbank-backed startup announced its acquisition of Drivy, a Paris-headquartered car-sharing startup that operates in 170 European cities. “We were obviously looking at what our European strategy was and how we ...

Atlassian today announced that it has acquired AgileCraft, a service that aims to give enterprises plan their strategic projects and workstreams. The service provides business leaders with additional insights into the current status of technical projects and gives them insights into the bottlenecks, risks and dependencies of these projects. Indeed, the focus of AgileCraft is ...

Personal homepage startup About.me has been acquired. Again! The company, once bought by Aol for a reported $35 million, decided a couple years after the deal to go it alone, and spun About.me back out to become an independent company. Today, About.me announced it’s being acquired by the Oakland-based startup Broadly. About.me founder and True ...

Powtoon, an online platform that allows its users to easily create videos for digital marketing, YouTube ads or business presentations, today announced that it has acquired Tel Aviv-based Showbox.com, a cloud-based video-editing platform for amateurs that had raised $12.4 million before this acquisition and currently holds six video technology patents. Powtoon, which says that it ...

Music-streaming king Spotify sees a future in podcasts. The company announced on Wednesday that it has made two huge acquisitions that firmly plant Spotify in the podcasting business. The music-streaming giant has bought Gimlet Media Inc., a popular ... ...

Adobe today announced that it has acquired Allegorithmic, the French company behind the Substance tools for creating textures that are widely used by AAA game creators, as well as visual effects artists, animators and designers. Over time, Adobe will bring many of Allegorithmic’s technologies to its various Creative Cloud tools, many of which already offer ...

The music streaming war between Apple Music and Spotify is heating up. As part of what appears to a be series of moves to grow Apple Music, Apple has acquired Platoon, a London-based company that discovers and develops artists by giving them the reso... ...

$34 billion.  That's how much IBM has offered to pay, in cash, to acquire the open source software company Red Hat.  SEE ALSO: The inventor of the internet is building the next stage of the web Red Hat gives away its core product — th... ...