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Sorry Charlie: Average Advocacy Fails the Tuna

04.11.2010 · Posted in Manufacturing Articles

Remember Charlie the Tuna? If you haven’t seen him on the air in while, it’s probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin tuna. Populations are shrinking fast. Stricter international regulations to prevent overfishing are long overdue.rnrnAt the urging of Oceans Conservancy and Oceana, and allied groups, the United States recently proposed stricter protections for the Atlantic Bluefin to the United Nations negotiators. Sadly, the U.S. didn’t get enough votes from other nations to put its proposal into action.rnrnSo what went wrong? The ocean protection community worked hard to to persuade voters the speak up on their issues. They know if voters pay attention to ocean protection, U.S. negotiators will work harder to get other nations behind conservation proposals. So the groups circulate press releases, distribute electronic petitions, ask their supporters to call elected officials on the phone, etc. This time around, it wasn’t enough.rnrnIn the wake of the disappointing bluefin vote at the U.N., I was curious about how the ocean community’s environmental communications efforts stack up to other conservation organizations. So I gave samples of their petitions to the Due Diligence Test Panel to review. The petitions were Oceana

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