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Mandatory Franchise Marketing Programs How can you tell if you

05.23.2009 · Posted in Business News Article

The marketing should draw customers to the franchisees without having to hire and manage an outside marketing firm. A homogenous marketing message helps establish the franchise brand over the marketing area. Since all the franchisees pay into the marketing fund, the franchisor can hire a strong marketing firm and afford larger media buys that an individual franchisee probably could not afford. And because a large franchisor has enough marketing volume, the franchisor can negotiate national pricing agreements and deliver saving to the local franchisees. rnSo Why is the National Marketing Program often Problematic?rnThe marketing program is normally an area of divergence of opinion between franchisors and franchisees. At times, the conflict is inevitable. Many times, it

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