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Gestalt Design Principles: How The Human Mind Identifies A Logo

There are a few different ways to create a logo, one of which allows you to have some negative space. Now it’s up to our minds to interpret what’s going on and find out what the company is all about. If you want to use this knowledge to build a concept, look into the gestalt theory and this is something based on human psychology.

The gestalt hypothesis was first proposed in 1890, but the idea was established in 1910 by German psychologists Max Wertheimer, Wolfgang Köhler, and Kurt Koffka. Gestalt is a German word that means “form.”

The gestalt theory is based on the subconscious mind’s attempt to simplify a dynamic design comprised of a few parts. The subconscious accomplishes this by organising all of the disparate components into a unified concept. So, how does one go about creating such a design?

Design Principles:

To create a design that necessitates a thorough understanding of the human mind, you must consider the various concepts. Gestalt has six different principles; let’s have a look at what they are all about:

  1. Simplicity:

Whatever you create would be inspected by someone who knows nothing about you. So, what will you do here? Will you build your pattern using different shapes or will you stick to a single one?

If you choose the first option, the person’s mind will interpret the design incorrectly. Another thing you can do is adhere to the simplest geometry, as this will save you time when illustrating the pattern.

  • Similarity:

One thing is certain: if you are designing a concept but it contains very similar elements, it would be much easier to understand. The equivalent object must have the same color, height, and form.

One advantage of doing so is that our minds can perceive them as two distinct objects. It makes no difference if the pattern is three different colors; each one would be viewed as a separate entity.

  • Common fate:

According to this rule, if two elements are added to the same course, they are considered to be part of the same category. If you’re looking for a real-life scenario, consider a tree or a classroom.

This style can be used if you choose to make a shape that moves or has a 3D structure. This can be shown by using an arrow or by making a 3D object resembling a bird or the vine of leaves.       

  • Continuation: 

When something is created, the main goal is to steer the viewer in a certain direction. One approach to do this is to create a design with lines, as these lines help focus a person’s attention in whatever way you want.

If you want to do this, make sure that whatever you design takes into account all of the various elements that are present in that direction. You have the option of using an alternating line for this regardless of the color.

  • Closure:

Every mind does one thing: it fills in the blanks. This means that if you look at the picture below, it might be of a vehicle that isn’t completely built, but the mind is filling in the missing pieces to creating a car and a gear.

This is something you should be trying to use if you are looking to create a minimalistic custom logo design. This one is something that is used the most by business-like WWF, NBC, Adobe and many more.

  1. Proximity:

The term proximity describes how near or far two objects are to each other. According to this theory, components that are close to each other form a group, regardless of whether they are actually in contact with each other.

This one will still function regardless of the scale, shape, or colour of the item you’re using. This type of custom logo design company something you might see on the webpage where you are required to fill in your information.

Conclusion:

So, if you are providing a buy company logo that might cause a client to look in a certain direction, be sure to thoroughly research this. If you do this right, you will sway the viewer’s opinion in your favour.

If you don’t know where to buy logo. Then easily click the link.

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