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Is a bulk SMS service something my business needs?

03.13.2012 · Posted in Manufacturing Articles

SMS messaging has got the potential to reach an extensive target market, there’s no denying it with 5.6 billion mobile phone users around the world. Due to this, companies now often promote their business services and products using SMS messages.rnrnrnrnThere are a selection of ways in which this could be achieved, namely through direct promotion, SMS surveys and SMS competitions. Although, a business must first have ready the infrastructure to carry out the bulk SMS campaign so they can carry out such marketing campaign effectively.rnrnrnrnDirect promotion – targeted marketingrnrnrnrnBusinesses can simply dispatch a bulk SMS promotional message via direction promotion. The business could put additional info regarding a service or product available from them included in the message. A url can also be used to direct people in the direction of the company’s website within the message.rnrnrnrnDirect promotion through bulk SMS messaging is known as a cost effective technique for targeted marketing as one message can arrive at a vast number of people. A selective method might be used in order to target individuals, or the message could possibly be dispatched to all the phone numbers on the company record.rnrnrnrnBusiness promotion through consumer research SMS surveysrnrnrnrnSMS surveys serve a two-fold purpose for the business that distributes them through bulk SMS: market research and promotion. Such surveys will normally ask the receiver questions on their recent experience and dealings from the firm. The business may use this information to forward business expansion andenhance the service they provide.rnrnrnrnVia SMS surveys, you also find a promotional aspect too. Such surveys establish a positive impression with your receiver because the company is deemed to be excited about the thoughts of their consumers. An incentive for the individual, such as being included in a prize draw, may be used if required.rnrnrnrnAn incentive for replyrnrnrnrnLike stated earlier, customers are usually motivated to respond to bulk sms surveys with the use of incentives along the lines of competitions. However, SMS competitions enables you to further promote recipient engagement whilst at the same time promoting the interests of the business.rnrnrnrnPeople in bulk sms competitions in most cases require the recipient to answer a simple question or simply to respond to the message by completing the survey. The goods and services of the business will remain at the receivers mind whenever using this method of advertising. Whenever using this kind of bulk SMS message advertising the idea of winning a prize will encourage interaction to the company.rnrnrnrnThere are actually hazards linked to the usage of bulk SMS messaging, particularly that the receiver will perceive the message as being an intrusion to their lives and form a negative impression with the company. Nevertheless, such opinions are relatively few and far between when compared to the number who’re quite likely going to respond.rnrnrnrnBulk SMS messaging has the benefit of being a proactive form of marketing which targets people more directly compared to passive types of marketing just like promotional posters.

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