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How Can Video Marketing Help Your Online Business?

09.17.2009 · Posted in Home and Garden Articles

A question that arises in the minds of most business people when they think of promoting their business online is “Can video marketing make a huge impact to my online business?” Video marketing is one of the latest technologies chosen by entrepreneurs to reach their intended audience.nnVideo marketing lets you communicate your desired information to users in a fun and interactive way. Nowadays, people prefer to watch videos to extract information in the shortest amount of time and with minimal effort. Watching a video is always going to be easier than reading a long article! A well-compiled video can help you convey marking or branding message easily.nnRecent study on web videos states that the number of people watching online videos will reach a staggering 1 billion in the next five years – which is 1/6th of the global population. This study reveals that people prefer to watch videos than reading text. Also, more than 75% of message can be grasped through video.nnVideos increases the chance of exposing your site to the general public, as spiders love to crawl video frequently. Hence your videos will get high rank in popular search engines and drive maximum traffic to your site.nnOne more advantage of video marketing is the total production and publishing cost of video is very less compared to that of other advertising like Television, newspaper etc. All you need is a camera connected to a personal computer, to video any product or services you are selling. A webcam recorder lets you to record a video and save it easily.nnJust having an account in YouTube is enough to get your videos published online at zero cost. Uploading videos under desired category will help you grab targeted traffic to your site. An FLV player on your site will help you run required videos including video testimonials, product demo videos on site successfully.nnOn the whole, video marketing is a cost-effective and an ingenious way to promote your business online. Millions of net surfers are actively searching for online videos, and entrepreneurs are starting to cash in on that fascination.

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