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Google to request verification for political ads ahead of EU election

11.23.2018 · Posted in Advertising Articles, Technology Articles
Now that we're very aware of how foreign interference can affect elections, Google is rolling out transparency rules for the upcoming European Union parliamentary vote. Google announced it will be requiring political ad buyers to verify themselves, the company announced in a blog post on Thursday.

In addition, Google will require ads that mention a political party, candidate or current officeholder to disclose who's paid for it, and publish a report showing who's paying for ads, who they're targeted to, and how much is being spent. Read more... More about Tech, Google, Politics, Advertising, and European Union

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