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Five Fabulous Features Of Online Web Conferencing

09.21.2009 · Posted in Internet Articles

Online web conference provides you with a number of options at your disposal that you cannot get in any other type of presentation type. Here are some of the options that are available to you when you use webinar trainings to sell the products and services your company offers.nn1. Question boxes This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.nn2. Make the most of your presentation You can really get your PowerPoint presentation to work for you with webinars. A webinar is so much more powerful than a teleseminar in that your listeners are not just listening along with you, but are also watching along with you as you go through your interactive PowerPoint presentation. This really helps them visually get a feel for what you are talking about and increase their understanding of your message.nn3. Utilize an exit survey An online web conference also gives you the ability to conduct an exit survey. This is very valuable. A survey reveals to you what the participants like and did not like about your webinar. This information can help you to make more sales. If you know who liked the webinar, you now know who may be the best prospects to follow up with. An exit survey can also give you comments to use for testimonials.nn4. Total involvement of listeners Why do webinars work so well? A webinar is super effective at selling. It occupies all the senses. People hearing you, they see you, they use their mouse button to interact with you. It is a total involvement of the senses and as a result it is a higher perceived value than any other kind of sales presentation. It is far better than just hearing my voice. Or it is better than just reading my words in an ebook or something to that effect. Because people can hear the inflection in my words, it is easier to abstract concepts.nn5. Allow you to involve their emotions. An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.nnYou can also use them to show different areas of a website or a membership site subscription you might be selling. You can use them to demonstrate the features and benefits of a physical product. They are an excellent form to use for sales presentations. Since they are so engaging they connect with the participants at a more emotional level and people make decisions on emotion and justify those decisions with logic. Do I believe all other forms of selling are useless? No I do not. However, I do believe that an online web conference is one of the best forms of selling and I try to use them as much as possible.

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