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Fast Moving Consumer Goods- what this industry is all about?

09.22.2009 · Posted in Manufacturing Articles

The FMCG also known as Fast Moving Consumer Goods is a huge industry that manufactures and markets the products that are consumed or used within a short period of time. The manufacturers take a small profit on each product but the selling number is huge. That means that even with a small profit, they make great earnings. This is how the industry operates and the manufacturers make the profit.rnrnIt is unlike other industries where the products are made and a huge profit is taken on each such item. Such products have a life span of over a year at least where as the products that the FMCG industry provides to the wholesalers have normally a life span under an year. These products generally have a span of few days or a month.rnrnThe FMCG products include the cosmetics, soap, toiletries, shaving equipment, teeth cleaning equipment, detergents etc. You can easily get all these FMCG products at cash and carry stores. The distributors make a good profit as well because the products sell in a great number daily and the accumulative profit is large.rnrnThe FMCG products do not last long and the demand for them stays almost the same at all times. The larger FMCG companies are manufacturing a variety of such products and they create a competition within themselves. An FMCG company that manufactures shampoo would also be manufacturing the conditioners, soaps, ****** and hair creams, detergents and shaving equipment.rnrnThe Fast Moving Consumer Electronics is also a subset of FMCG. These include the fashionable mp3 players, mobile phones, digital cameras, laptop computers and digital GPS systems. These are considered a subset of FMCG because they are also replaced within a short period of time instead of being more durable and having a larger life span.

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