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Creating a Web Site is as Simple as Typing

11.25.2009 · Posted in Software Articles

Creating a web site is as simple as typing a few lines and tapping the publish button. However, creating a winning web site is complicated; it requires a variety of skills. The process is relentless in the demands it places on the owner. Effective web sites need creative web design, functionality and ease-of-use. Lower costs and the improved accessibility of broadband have greatly increased the number of people using the Internet, with everyone from retired folks to tech-savvy teenagers browsing, purchasing and networking.rnrnWeb 2.0 has shown that attractive, interactive and user-friendly web sites can provide a platform for two-way interaction and deeper identity with a brand. The competition to capture customers is tougher than ever before, having been aggravated by the potential economic downturn. In this climate, web sites can help create the spark needed to attract consumers to a business. However, making sure that all elements of a web site are well executed is vital. The best ideas can still flounder if the design and functionality are wrong. Creative web design assumes a critical role in playing your loyal Internet marketing assistant.rnrnFlash technology and videos have changed the way we use and view the Internet and, as a result, marketing over the web has blossomed. Be assured that, indeed, creative web design can attract visitors to your site. Understanding what works and, more importantly, what does not, is crucial and not just in the initial planning of the site. Continuous monitoring of user behavior must take place, using analytics to measure customer activity. Web sites need to consider customers’ needs, which can be achieved only through continuous monitoring. As a web site develops, it is vital to start using analytics, customer feedback and usability testing to fine tune the site and ensure continual improvements are made. Finding areas that need improving, or culling some aspects completely, will assist the overall success and customer experience, but any action needs to be backed up by measuring marketing spend.rnrnAs with any marketing campaign, the target audience and suitability is vital. If your content is compelling, related to consumer needs and speaks in a voice that engages them, they will stay on your site longer, listen to what you have to say and are more likely to purchase from you and return in the future. Creative web design can get you the necessary customer appeal. Positive user experiences will lead to an increased number of returning customers, something that can be achieved only through extensive knowledge of the consumer.rnrnKnowing how fickle customers are, marketing staff must use innovations on web sites with clarity to meet the expectations of the customer. If a web page does not load quickly, users disappear in a flash. If the layout is bad, they take a virtual walk, and if they cannot see the information that was suggested in their search engines, they will be back to the results scanning for the next most likely.rnrnAttractive and technically elegant web sites, for which creative web design plays a central role, are now a necessity for brands to drive business and keep people returning.

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