Mobile Marketing is more convenient and handy because of the gadget involved. The system does not entail carrying laptops or sitting before a personal computer to be able to promote one’s merchandise. Computers can be very effective though these are some loads or non-movable stuffs to bring along anytime anywhere you go. Unlike mobile marketing, this is one of the best ways to make a rapid growth for your sales and marketing business.nnCompanies engaged in telecommunications have been very instrumental in this form of advertising by way of horizontal telecommunications allowing the use of these forms of services. With the Short Message Service and the Multi-media Message Service for convenience and economy subscribers can easily send their intentions at a limitless range. Cell phones are the most important devices vital to this form of marketing system.nnThe messaging services provided by the telecommunication companies have made the advertising of business people at a very rapid manner at a global view. In sending a single text message the horizontal telecommunication allows multiple recipients to be notified with the products and services at such an expansive degree. Mobile Marketing using SMS and MMS has greatly helped a lot of subscribers in promoting their merchandise at a highly cost-effective method.nnBoth Short Message Service and Multi-media Message Service have been functional and economical means of relaying marketing promotions at a tremendous range. SMS and MMS have been very useful to the business sector. This is the most efficient and effective substitute for internet advertisings. The gadgets are very handy and can be conveniently carried in the pockets of the users. The MMS has even provided the users to send notifications in a more colorful manner with texts, images, videos or audios in slideshows.nnMobile Marketing through horizontal telecommunications is a system that has been extended by mobile phone companies to its subscribers and users. It is available on the internet at certain websites that can provide you with ample information that you need to know. The system, hand in hand with the advancement of modern technologies, has tremendously contributed to the business sector on the sales and marketing aspect. With the services such as SMS and MMS in application of the so-called horizontal telecommunications, many business owners have been greatly benefited in terms of adverting and promoting their products or services.