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Co-branded Debit Cards : An Efficient Marketing Tool:

10.23.2009 · Posted in Business News Article

Several organizations have started opting for co-branded cards as they benefit a company in multiple ways. Branded prepaid card programs help to strengthen the existing customer base and increase sales of a company. They stimulate the demand for your company’s products and services.nnThese generic debit card programs also help to build a strong positive image of your company. These cards carry the name of your company with dominant prepaid credit cards such as Visa and MasterCard. This feature helps to leave a positive impact of your company in the minds of the customer.nnCo-branded cards that are affiliated with esteemed brands like MasterCard or Visa can be used in almost all countries world over. Your company gets international exposure when these cards are used in any foreign countries.nnCo-branded card programs help in increasing the visibility of your company and that too without requiring large amount of investments in publicity and marketing. As a result of this feature, co-branded card programs are now considered as on of the most inexpensive tools of marketing.nnAs customer have a wide range of options for making payments, they opt for the one which is very easy and simple. In such a scenario, co-branded cards are a viable option since they are very user friendly and are very flexible to use.nnCo-branded debit cards also help you to increase the brand recall value of your company as the customer constantly perceives the engraved logo while using the card. The more your customers use these cards, the more it will contribute towards creating the brand image of your company.nnYou can also offer discounts, promotional schemes to your customers. Since a lot of inducements are offered to the customers, they are lured to use the cards quite often.nnCompanies in North America, South America, Middle East, Europe and various other places are reaping the benefits of co-branded debit card programs. They help in increasing the profit margin of a company by bringing in new customers at very affordable acquisition costs.

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