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Archive for the ‘Advertising Articles’ Category

Apple’s holiday ad is inspirational, but barely includes any Apple products

11.20.2018 · Posted in Advertising Articles, Technology Articles

This year's Apple holiday ad is an animated story meant to inspire you to "Share Your Gifts," meaning your creativity, skills, and art.  It's also meant to inspire you to buy someone you love a creativity-inspiring device like the new iPad P... ...

Supermarket ad banned for being too ‘political’ becomes an online hit

11.12.2018 · Posted in Advertising Articles, Technology Articles

In April, Iceland became the first major UK supermarket to ban palm oil from its own products, in light of the severe environmental damage caused by increased global demand for the substance. The issue has been raised in a TV commercial for the super... ...

Goop has been reported to UK regulators for ‘potentially dangerous’ claims

10.29.2018 · Posted in Advertising Articles, Technology Articles

Gwyneth Paltrow’s controversial lifestyle and wellness brand Goop is facing some adversity these days. Just a month after settling a consumer protection case in California over unscientific claims, Goop has been reported to two regulators in th... ...

Public watched opioid addict detox on big screens in Greenwich Village

The film above documents "Treatment Box," a one-day installation in New York City's Greenwich Village over the summer where passers-by could watch 26-year-old Rebekkah suffer through the horrors of painkiller and ****** detox. Anti-addiction organization The Truth orchestrated the recording and public showing of Rebekkah's five-day experience that was edited into a single long-form ...

An astoundingly odd cinematic cigarette commercial from 1977

I can imagine the first brainstorm: "What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?" Here's the actual back story according to Big Dog Media Productions:

When health warnings first appeared on packets in 1971 and the rules ...

Now you can buy movie tickets or book a vacation right from a YouTube ad

10.01.2018 · Posted in Advertising Articles, Technology Articles

YouTube ads are about to get a lot more interactive. The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself. SEE ALS... ...

New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get ...