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Archive for the ‘Advertising Articles’ Category

Burger King launches line of ‘Unhappy Meals’ in honor of Mental Health Awareness Month

05.03.2019 · Posted in Advertising Articles, Technology Articles

Burger King has launched their "Real Meal" campaign. The campaign is in partnership with Mental Health America (MHA) and aims to let customers know it is “OK to not be OK.” Read more...More about Advertising, Food, Mashable Video, Campaign... ...

Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue ...

Spotify’s new ad metrics show what listeners do after they click

Spotify is launching new analytics tools to help artists and their teams better understand how well their ads are working. The company today says it’s rolling out new streaming conversion metrics that will show how Spotify listeners reacted to a particular ad campaign — whether they clicked through to listen, saved the music or added ...

Hyundai Kona Goes Electric In Wacky New Ad: Video

As the Hyundai Kona EV is the first small all-electric SUV in the land of OZ, this new ad ups the ante. Tesla doesn’t advertise in the traditional sense. While that may bother some people, it’s been clear for some time that legacy OEMs don’t work hard to promote EVs like they would traditional, gas-powered ...

eBay to shut down the eBay Commerce Network, its third-party ad network, on May 1

As eBay continues to restructure its business, it’s shuttering one of the efforts it had made to expand its commercial footprint outside its own marketplace and walled garden. The company announced today that on May 1 it will be shutting down the eBay Commerce Network — a network that it ran across some 2,000 publishers ...

Pandora to test interactive voice ads later this year

Radio ads broadcast a message to listeners, but Pandora’s new voice ads will allow listeners to respond by speaking aloud — either to get more information about the product being advertised, or to skip the ad if it’s not of interest. The company confirmed it has an agreement to test interactive voice ads where listeners ...