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Archive for the ‘Advertising Articles’ Category

Companies including Nestle, Epic and reportedly Disney suspend YouTube ads over child exploitation concerns

Days after a YouTube creator accused the platform of enabling a “soft-core ********** ring,” several companies have suspended advertising on the platform, including Nestle, Epic, and reportedly Disney and McDonald’s. Nestle told CNBC that all of its companies in the U.S. have paused advertising on YouTube, while a spokesperson for Epic, maker of the massively ...

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button ...

‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video

Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. ...

Amazing “extra ****** olive oil” labeling scam

MrConsumer specializes in spotting packaging tricks such as mouse print: small, low-contrast or otherwise obscured text designed to fool the consumer into thinking a product is something it ain't He spotted this very bland, normal looking bottle of olive oil at Target. It's just olive oil, right? It says right there that it's olive ...

Our Data Governance Is Broken. Let’s Reinvent It.

This is an edited version of a series of talks I first gave in New York over the past week, outlining my work at Columbia. Many thanks to Reinvent, Pete Leyden, Cap Gemini, Columbia University, Cossette/Vision7, and the New York Times for hosting and helping me. Prelude.  I have spent 30-plus years in the tech ...

Surprise! Facebook’s ad targeting makes people uncomfortable, study says

01.16.2019 · Posted in Advertising Articles, Technology Articles

It turns out that most people aren't actually comfortable with Facebook's ad targeting practices. That may sound like an obvious conclusion in the wake of Cambridge Analytica and numerous other privacy scandals, but new research makes clear just how ... ...

Spotify’s increased focus on podcasts in 2019 includes selling its own ads

Having established itself as a top streaming service with now over 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s interface so people can access podcasts more easily, and broker ...

Spotify will now let brands sponsor its Discover Weekly playlist

Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this ...

38-year-old Macaulay Culkin is Home Alone again in this fun ad

Kevin McCallister (played by Macaulay Culkin, of course) is no longer a boy but has been left home alone again in the same house he was back in the early 1990s. The difference? This time the house is controlled by voice-activated devices so he's able to get stuff done without lifting a finger by ...