Article Trunk



Archive for the ‘Advertising Articles’ Category

Now you can buy movie tickets or book a vacation right from a YouTube ad

10.01.2018 · Posted in Advertising Articles, Technology Articles

YouTube ads are about to get a lot more interactive. The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself. SEE ALS... ...

New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get ...

Facebook’s been caught using their customers’ 2FA information to spam them with text ads

Just when you thought that Facebook couldn't get any more greasy, they have outdone themselves in a manner that places them well beyond even the most succulent of French Chef finger-kisses: the phone numbers that many folks gave them in order to activate the service's two-factor authentication protection? Zuckerberg and his crew are using it ...

Google’s blanket ban of cryptocurrency ads ends next month

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so ...

Watch H.R. Giger’s fantastic home stereo commercial from 1985

In 1985, HR Giger created a Japanese ad campaign for Pioneer's Zone home audio system. Apparently the biomechanical masterpieces seen in these print and TV campaigns were originally created by Giger for Alejandro Jodorowsky's never-made adaptation o... ...

There’s no going back now: YouTube fully commits to vertical video with new ad format

09.18.2018 · Posted in Advertising Articles, Technology Articles

If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere. YouTube just announced last week that they are rolling out a new vertical video ad format.  SEE ALSO: YouTube lets ... ...

Dear Marc: Please, *Do* Get Involved

The Los Angeles Times was the first newspaper I ever read – I even attended a grammar school named for its founding family (the Chandlers). Later in life I worked at the Times for a summer – and found even back then, the great brand had begun to lose its way. I began reading The ...

WSJ: Yahoo plans to scan users’ messages for data to sell to advertisers

Everything has a cost, especially in the realm of online services. It used to be a pretty common practice for providers of 'free' email services to scan their user's messages for data that'd be valuable to advertisers. The data got sold to keep the ema... ...

Yahoo and AOL will continue to scan your emails for precious advertising data

08.28.2018 · Posted in Advertising Articles, Technology Articles

If you’re a Yahoo or AOL email user, advertisers have a pretty good picture of exactly who you are because Yahoo and AOL are scanning your emails. According to the Wall Street Journal, Oath, the Verizon subsidiary that owns both email providers... ...