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Archive for the ‘Marketing Articles’ Category

Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including ...

It’s the golden age of traditional retail, not its end days

A lot of people that will say that traditional retail is dying. They’ll point to the rising prominence of e-commerce, which accounts for under 10% of total retail in the U.S. and a whopping 15% or more of total retail in China, as diminishing opportunities for traditional retail. But the reality is that, thanks to ...

Fried chicken chain offers ‘Emotional Support Chicken’ to ease holiday air travel

Someone over at Popeyes Louisiana Kitchen's marketing department has a sick sense of humor. For Philly fliers, the fast food chain is offering "Emotional Support Chicken" which are specially-marked, chicken-shaped carrier boxes filled with, yep, fried chicken.

The box reads:

This chicken provides comfort and nourishment during stressful air travel. Unlike other chicken, it is marinated ...

Seismic scores $100 million Series E investment on $1 billion valuation

Seismic has been helping companies create and manage their sales and marketing collateral since 2010. Today the company announced a $100 million Series E investment on a $1 billion valuation. The round was led by Lightspeed Venture Partners and T Rowe Price. Existing investors General Atlantic, JMI Equity and Jackson Square Ventures also participated in ...

Walmart partners with Rakuten to open its first e-commerce store in Japan

Walmart is continuing its strategy of revamping its businesses in Asia after the U.S. retail giant opened its first e-commerce store in Japan, where it is working with local retail giant Rakuten. The companies first announced a collaboration in January when they agreed to team up on the launch of an online grocery service in Japan ...

China’s JD.com teams up with Intel to develop ‘smart’ retail experiences

Months after it landed a major $550 million investment from Google, China’s JD.com — the country’s second highest-profile investor behind Alibaba — has teamed up with another U.S. tech giant: Intel. JD and Intel said today that they will set up a “lab” focused on bringing internet-of-things technology into the retail process. That could include ...

Putting the band back together, ExactTarget execs reunite to launch MetaCX

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it ...

Med students are being paid to act as Instagram “influencers” on behalf of cosmetics and other products

The medical world is no stranger to shilling (see, for example, the kickbacks that Purdue Pharma paid doctors who helped hook people on Oxycontin, generating billions in blood-money for the "philanthropist" Sackler family), and doctors are cashing in on the social media influencer market, selling everything from Quaker oats to deodorant.

In theory, these ...

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are ...

Jimmy Dean offers sausage-scented wrapping paper

Sausage brand Jimmy Dean is offering wrapping paper that smells like their product line as part of a promotional "recipe gift exchange." To get some of this sausage-scented wrapping paper, you just have to cook up a recipe using their sausage and submit it to their exchange. You can then pick the wrapping paper, ...