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Archive for the ‘Marketing Articles’ Category

FabFitFun surpasses $200 million in revenue as it hits million-customer milestone

At least one million people will be receiving the next FabFitFun box as the Los Angeles company surpasses $200 million in revenue and continues its run as one of the startups to watch in the Los Angeles tech community.  As it renews its focus on media — doubling down on new programming in a bid ...

Peak Theory lines up media partners and funding as Cubcoats becomes a phenomenon

With a planned cartoon series coming up, partnerships in place with Major League Baseball, NBCUniversal, and other media companies of heroic proportions, the founders creating the kids clothing phenomenon, Cubcoats, are on a roll. Peak Theory, launched by longtime friends Zac Park (who’s 29) and the 35 year-old Spencer Markel, is the company behind Cubcoats, ...

These Halloween dog treats are called “Bits O’ Brains”

I'm not sure what's funnier about these Halloween dog treats: the fact that they exist or that they're clled "Bits O' Brains"!

My friend Lisa just spotted these at a local Bay Area Target and I was amused, to say the least. I mean, the dog on the package has his own brains exposed. Are we ...

The Myth of the Overnight Sensation

https://medium.com/media/06cff448f275dc01ba155f019baeb145/hrefBefore the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern — Bobby Edwards was showing his invention at conventions and sending it to alternative h... ...

Shopify opens its first brick-and-mortar space in Los Angeles

Shopify, the provider of payment and logistics management software and services for retailers, has opened its first physical storefront in Los Angeles. The first brick and mortar location for the Toronto-based company, is nestled in a warren of downtown Los Angeles boutique shops in a complex known as the Row DTLA. For Shopify, Los Angeles ...

Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and ...

Summary of how brands manipulate idiots on Twitter

Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some douchey social media manager:

brand makes self aware joke pic.twitter.com/41KyLMyBeT

— poolboy (@oypoolboy) September 29, 2018

The other two manipulative trends separating the gullible from their cash on Twitter are influencer marketing and ...

Dunkin’ Donuts drops Donuts

Dunkin' Donuts will still sell donuts but, as of January, shall only be Dunkin'.

According to CNN, "The makeover is part of Dunkin' Brand's efforts to relabel itself as a 'beverage-led' company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts."

Read the rest

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Dear Marc: Please, *Do* Get Involved

The Los Angeles Times was the first newspaper I ever read – I even attended a grammar school named for its founding family (the Chandlers). Later in life I worked at the Times for a summer – and found even back then, the great brand had begun to lose its way. I began reading The ...

Where to watch tonight’s Emmy Awards online

It’s the biggest night for television and streaming media services tonight as the stars are gathering to celebrate themselves at the 70th annual Emmy Awards. Tonight’s event at the Microsoft Theater in Los Angeles promises to be a big one for streaming media services like Netflix (with 122 nominations), Hulu (with 20 — thanks mainly ...