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Archive for the ‘Marketing Articles’ Category

Amazon is acquiring a 49% stake in India’s Future Coupons

Amazon, which has invested over $6 billion in India’s growing internet market, just invested a little more to expand its foothold in the the world’s second largest internet market. The U.S. e-commerce giant is acquiring a 49% stake in Future Coupons, a group entity owned by India’s second largest retail chain Future Group, the latter said ...

MIT built a better way to deliver high-quality video streams to multiple devices at once

Depending on your connection and the size of your household, video streaming can get downright post-apocalyptic – bandwidth is the key resource, and everyone is fighting to get the most and avoid a nasty, pixelated picture. But a new way to control how bandwidth is distributed across multiple, simultaneous streams could mean peace across the ...

How should B2B startups think about growth? Not like B2C

Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you... ...

Earn digital marketing certifications with this series of online courses

08.10.2019 · Posted in Marketing Articles, Technology Articles

TL;DR: The Digital Marketing Certification Training Bundle is on sale in the Mashable Shop, and you can pay whatever you want. With so many digital platforms out there, marketers are tasked with meeting audiences where they already are. You know the... ...

Twitter ‘fesses up to more adtech leaks

Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to. Back in May the social network disclosed a bug that in certain conditions resulted in an account’s location data ...

The Decoy Effect, a psychological trick that can influence what you buy and who you vote for

The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I'm going to buy the medium popcorn but end up getting the large ...

Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing — and must either obtain informed consent from site ...

The Knight Foundation launches $750,000 initiative for immersive technology for the arts

The John S. and James L. Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies. Through a partnership with Microsoft the foundation is offering a share of a $750,00 pool of cash and the option of technical support from Microsoft, including mentoring in mixed-reality technologies and ...