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Archive for the ‘Marketing Articles’ Category

Verified Expert Growth Marketing Agency: NoGood

NoGood CEO Mostafa Elbermawy describes how they evaluate a client’s growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner’s mind there are many possibilities; in the expert’s mind there are only a few.” Rather than deferring to in-house playbooks, NoGood adopts an open mind combined with a methodical, data-driven approach to find untapped ...

Kraft introduces “Salad Frosting” for kids

Kraft has launched "Salad Frosting" as part of a jokey marketing campaign about the lies that parents tell their kids. Because, y'know, deceit is funny and those kids who already like ranch dressing will be too dumb to recognize that this is the same thing while those who can't stand the stuff will suddenly develop ...

Verified Expert Growth Marketing Agency: Growth Pilots

Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits his personal experiences as an entrepreneur along with his team’s deep understanding of high-growth company needs and challenges as to what sets Growth ...

Salesforce is buying data visualization company Tableau for $15.7B in all-stock deal

On the heels of Google buying analytics startup Looker last week for $2.6 billion, Salesforce today announced a huge piece of news in a bid to step up its own work in data visualization and (more generally) tools to help enterprises make sense of the sea of data that they use and amass: Salesforce is ...

Verified Expert Growth Marketing Agency: Ampush

Customers have described Ampush as the “McKinsey of growth marketing,” and in many ways, it’s apt. Ampush has a relentlessly quantitative, full-funnel approach to growth marketing, and they’ve built proprietary software to back it up. Co-founder and CEO Jesse Pujji explains why Ampush exclusively works with direct to consumer companies, and why they went from serving ...

China says apps should get user consent before tracking

Chinese regulators might follow the European Union’s lead to make life harder for internet companies such as TikTok that closely track behavior of their users in a move that could significantly hurt their revenue. Last week, Beijing proposed a new set of measures to enforce data security for individuals and the nation overall. According to ...

Is your event strategy paying off? How to calculate your event ROI

Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event... ...

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so ...

DHL brings Africa eShop to 20 countries in a competitive nod to Jumia

DHL is expanding its DHL Africa eShop business to 9 additional markets, upping the presence of the global shipping company’s e-commerce platform to 20 African countries. DHL went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers — from Neiman Marcus to Carters — online to African consumers. ...

Move over Ready Player One — the future of AR might be in furniture

Last week Modsy, a San Francisco-based startup raised a large amount of funding – $37 million in C-round funding to be precise. And that followed a $23 million series B round in December 2017. Why the large amounts I hear you ask? Well, Modsy is developing a platform that lets property owners create virtual renderings ...