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Bird hopes ‘helmet selfies’ will make scooter riders safer

Selfies aren't something you'd normally associate with safety, but scooter-sharing company Bird aims to change that.  On Tuesday, the company introduced the "helmet selfie," and, no, it's not a helmet with a camera attached. Since Bird knows its riders can be reckless with their safety, it's dangling a bit of a lure in the form of free rides and discounts for users who take a "helmet selfie." All you need is a helmet on your head at the end of a ride. Simple as that. Then snap a shot and send it off to Bird.  The helmet selfie feature is already available for riders in Washington, D.C., where it was piloted. It’ll roll out globally to more cities where Bird operates as it’s requested. Read more... More about Bird, Helmet, E Scooters, Tech, and Transportation
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