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A Simple Newsletter Or Article?… Wrong! A Unique Selling Proposition!

07.24.2009 · Posted in Business News Article

Your web site can be generating enough visitors and have a good sales conversion ratio. This article will highlight a few practical ideas that will align your web site in getting more first-time visitors, repeat visitors, and also help generate more sales by setting up or tweaking your website unique selling proposition through the use of an autoresponder and article distribution. Let me explain what I mean by all of this.nnIt is important to understand how important it is to follow up with a visitor. You need to collect their name and email address when they visit your website. With an autoresponder service in place on your website, you can introduce your service, and build the necessary relationship with your subscriber, in order for them to trust you before making a sale. It is important that you stay in contact with subscribers, and then offer your products or services, which will assist you in generating more sales.nnNow lets look at some specific tips that combine newsletter and article distribution into a unique selling proposition for your business. Even if you’re not a writer, you can come up with a good newsletter and articles just by doing some initial brain-storming and fine-tuning.nn* When subscribers sign up for your newsletter, you should give them prompt to-the-point style meaty-content tips-and-techniques about your industry. You can, for example, break your industry into 3 main criteria. Then come up with 3-5 important sub-points about each criteria. This will allow you to put together a subscriber follow-up series of at least 5 to 12 emails pertaining to your industry.nn* Get your subscriber into the habit of clicking on a link / links within your email, whilst staying within the email’s line of presentation. In other words, don’t wildly change your topic in an attempt to recommend a product or service (or affiliate services) to your subscriber. nn* Your email should allow subscribers to be one click away from the recommended solution, presented to them through an article-styled web page on your own web site. This allows subscribers to have added confidence in your product or service, even though you recommend an affiliate product. This is also for web site search engine ranking purposes mentioned further down. nn* You should make sure you keep your newsletter uncomplicated – to-the-point, simple and short, whilst confidently presenting your product or service. Let it contain meaty content with links that point to your article-style optimized pages. It is important that subscribers see you as an expert on the subject you are offering.nn* By enforcing this common problem – click – solution technique within your newsletter, and providing problem solving articles with solutions, you will help your subscribers reach a purchase decision sooner or act to seek a closer relationship with you, your product or service. nn* Your newsletter should provide valuable tips and techniques from within your industry to provide subscriber confidence and keep subscribers up to date with regards to the industry. Then they have the option to click to your article pages which will present a more power-packed conclusion and solution, which should help your subscribers take firmer action.nn* When your newsletter and web site article pages is set up, you can then write short informative articles that will compliment those article pages. Distribute these through article distribution services. Article distribution should form an important part of your website promotion, and can have a great impact for your business. There are plenty of ezine publishers and article directories online needing good content. nnBenefits of this method of article distribution is that you will always have articles that is written which incorporates direct selling techniques, because you are writing them in a complementary ‘direct sell’ manner to your main article-style pages to sell your product or service to your visitors. Your website will gain link popularity within search engines through increased syndication of your short informative articles (through the web site link you provide in your article resource-box). Your Pay-Per-Click advertising costs will also be better utilized since paying website visitors get the chance on your website to subscribe to your autoresponder, from where you can drive more sales.nnThese methods will assist you to increase your web site traffic; By putting these elements into place and ensuring that they work correctly, and then managing it regularity, can take your web site to better profitability.

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