Zig Ziglar's Auto University

By: Brian Sylvan

What is the Auto University?

I don't know if Zig Ziglar was the first to coin the phrase "Auto University", but he's definitely one of the strongest proponents of it. In fact, he claims, "It's the most important university in America." I agree with him.

The term Auto University comes from learning in your car. You simply slip in a tape (for those of us still using tapes) or a CD about something we want to learn more about. Then we listen and learn.

Is Auto University for you?

Well, let me ask you this - What are you listening to now? If you're like most commuters, you listen to some kind of music program. While this may be relaxing, it certainly doesn't increase your chances for long-term success.

Of course, you're welcome to continue to listen to your music programs. All I'm saying is that if you want to improve your life and business skills, you really need to enroll in Auto University.

So if you want to join the highest ranks of your profession, start your own collection of motivational and skills-oriented CDs or tapes.

When's the Best Time to Listen?

How about every time you get in the car? If you're a regular professional, you should have the Auto University going every minute of your commute.

IBM just released a study that shows that "45% of all drivers surveyed report traffic congestion increases their stress levels". You could lose some of that stress by concentrating on learning something that will have a positive impact on your life.

If you're a sales professional, you should be listening in between each and every sales call. Can you imagine how much more successful you would be if after every call you listened to a tape about the skill you needed to improve? If you're having trouble closing, listen to a sales training program on closing.

You'll be more excited going into a sales appointment when you know you're going to try a new sales technique you just learned on the drive over. In fact, the best salespeople hone their sales skills on downtime in between appointments.

What Should You Listen To?

Excellent audio programs abound. However, I would start with the best. Start with known success coaches: Zig Ziglar, Brian Tracy, Earl Nightingale, Denis Waitley, Jay Abraham, Tony Robbins, Napoleon Hill, or Jim Rohn.

The important thing is to always keep growing. Find programs that build you up.

Jim Rohn once said, "Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get." What are you doing to increase your fortune? Enroll in Auto University today.

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