Writing A Press Release: What Is Newsworthy Content?

By: Stacy Constant

New Hires A small startup can generally attract a big name entrepreneur in a small niche. If you've recently hired someone from a large corporation or an entrepreneur who is known for doing big things, writing a press release and distributing to the correct media can ensure that your company is picked up by niche media outlets.
Services Or Product Offerings A new service or product offering may also be considered a newsworthy topic, especially when the product or service is relatively new to your industry.
Contest Contests tend to draw in large amounts of traffic and are picked up by media outlets dependent on the prize and requirements of the contest; contests are a great reason to write a press release.
A Charity Donation If you've partnered with a charity or made a donation to one, you have a reason for writing a press release. Examples of newsworthy donations include making a monetary donation to a charity that your organization works closely with and explaining why you chose to work with that organization.
Recent Awards Has your company, or an employee at your business, recently won an award? Being recognized for offering a spectacular service or being awarded at a conference or by an organization in your niche is a great reason for writing a press release.
Conference and Speaking Engagements Speaking at conferences, webinars and live streaming or live blogging, or presenting at a convention are great reasons for writing a press release. Any time that your company will be represented is a good time to notify the media and public.
News & Recent Headlines Recent topics relevant to your niche can be a great time to speak up and give your opinion on said topic. A controversy or new trend can be a good time for writing a press release and giving your companies' take on the subject.
A Sale or Promotion Launching a new sale or promotion can also make for a newsworthy reason for writing a press release. Announce why the promotion is taking place or that the sale is only a one time thing, though. A sale that occurs on a weekly basis may not warrant media publicity but if you're giving away a product or service that isn't usually offered, bloggers, media, and twitterers will pick up your story quickly.

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