Why social media cannot be overlooked by businesses?

By: Mrs.Bal Rai

Social media has redefined the way people connect with each other and is now seamlessly integrated into consumers’ lives. Word of mouth has received a technological transformation in the form of social media. Its proliferation has challenged the traditional methods adopted by businesses for marketing and branding. Every business depends on its consumers to survive and expand. While consumers are driven by the use of social sites, it has become imperative for the businesses to adapt to the changing norm.

Social networking sites are the single largest platform that enables a company to connect to millions of potential customers online, send out their messages, receive feedback and attract with promotional offers etc. The same applies to the consumers as well. Consumers can now seek and share opinions and experiences of brands, recommend or criticize a product all at once to a vast audience with the help of social networking sites. Companies should capitalise on this trend and effectively use its power for a business advantage.

As Eric Qualman rightly said, “We do not have a choice on whether we do social media, the question is how well we do it.” Companies today have realized the significance of their business pages on social media sites but what they are struggling with is gauging the effectiveness of different social media channels. This is where professional Social Media Marketing Services from a leading SMM Company would prove beneficial. Companies should try to build an emotional connection with their consumers which would help them gain quality visitors.

Few things every business must take care of are:
• Unified Brand Presence across all platforms: Do not go on a social blitz trying to establish your company’s presence across all platforms that exist. Analyse which is the best platform for you as well as your consumers to talk about your brand, master it and then move to the next platform. After you have set up your profile on different social media sites, check for the consistency of the messages that your brand delivers. An inconsistent brand presence across various channels leads to disappointment and confusion amongst the consumers. Your products/services on Facebook should look and feel the same as on Twitter.
• Analysing the metrics: Social media would prove to be a boon to your business only if you monitor and measure your results. Tracking, monitoring and analysing metrics such as likes, shares and followers along with consumers’ experiences and feedback will help to effectively manage your social presence. The analysis report would give you a clear picture of whether the strategy is working for your or whether you should consider reassessing your methods or change your approach.
• Conversing with the Audience: Striking conversations, engaging consumers and forging connections with them is key to building a lasting relationship with your consumers. While conversing with them, you should take their feedback, listen to their experiences and not advertise your product or services. Creating original and interesting posts is an effective technique to converse with your customers.

Social media thus presents many opportunities to business owners to shape consumers opinion about their brand.

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Mrs.Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in London offering Social Media Marketing and Search Engine Optimisation services to customers in Redditch, Bromsgrove, Birmingham and Worcestershire, UK.

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