What is meant by a Press Release?

By: Chriss Tyrrell

If you are new to the webmaster world or have never done a press release, you might wonder about the usefulness of a press release writing and distribution. Why does it play an important role in SEO? This is capable of bringing you high traffic and good amount of links naturally. Before we discuss more about the benefits, let me give you its definition. A press release means a newsworthy message released to the public through special websites. These websites are available specially for accepting such messages.
What are the benefits?
Here are the benefits which are likely to attract you:
1. Since the messages are released to high Page rank and high traffic websites, there are high chances that you will get links from other relevant websites. But this is not going to be easy. The story you want to release to the public needs to be good to gain the attention of people in your niche,
2. Since the content in these websites are latest news, many syndication websites like the Google news use the content. You could see a lot of links pointing to these websites in the search engine result pages. This is more than enough to gain the attention of people in your niche,
3. It will act as the perfect link bait - by releasing attractive content, you will be able to get links virally throughout the web. One single press release is capable of bringing you to the top positions of search engines. But it needs to be attractive and if you are able to do that, your business would grow to a high position in your niche.

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