What is Online Branding and Does It Hurt?

By: Matthew Strout

What the heck is being branded online? I can’t tell you how many times I heard this term but really didn’t understand what it meant.

I knew sort of what it was all about, meaning that some how I would be known as myself. I had heard the term "Self Branding" before, and somehow I was really stuck because my mind was bringing up old westerns with Jimmy Stewart and cattle having a bad day.

Maybe I just being confused over this word "Branding" and creating something out of nothing? (I have a brain that does that to me every once in a while.)Well I have never let my brain stop me before and this was not going to be an exception. I knew that if I just kept exposing myself to this kind of stuff sooner or later it would click, and sure enough, it did.

What a shock it was to find out I had been living this idea out all my life, I just didn't know it had a name. Here is an example.I am horrible at remembering names, there is probably some medical term for this somewhere, but it is just a fact. What's strange though is there are some people whose name it is impossible for me to forget. Why is that?

It’s because they…Not I…have been branded permanently in my mind.

Is the light coming on yet?

The branding is really little more that being someone that they know without having to think about who you are.

So…How is this done?

Once again let’s stop talking internet lingo and get an off-line example here.

Think of it this way, if you and I were to see each other say...20 times in one day, and each time you told me your name, do you think you would ever forget it?

That means that YOU are branded in my memory. While a little less painful than using a hot iron, it is no less permanent. This is why there are people in your memory that you wish you could forget, but can't. They have been branded.

Well how did they get there?

It's the same process because we will retain anything that is repeated to us often enough no matter what it is, good or bad, but in your case this is good.

Here’s the conclusion of my point.

You being BRANDED online is you being exposed enough times in different places with:

1. Knowledge people want.
2. Experiences people want to hear.
3. Training that people need.
4. Direction that people are searching for.
5. You fill in the next one.

That’s what it means to be Branded.

Now…How do you do it? Ahh, I thought you’d never ask. That is a subject all in itself, and it is well worth the education.

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Learning the secrets of Personal Branding is a crucial element to achieving online MLM success. If you have not taken this concept to hear yet, don't waste another day. Your business will be forever grateful.

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