What Online Shoppers Want

By: Glenda Himes

An excellent web design is not the only component that will spell success for your web business. You also have to determine what web shoppers really look for in a retail website or what makes them stay. As a newbie in eCommerce, it will take time before you will be able to have full grasp of the industry; hence, you will need the assistance of a web design company in Arizona if you will like to begin things right.

A mobile-friendly site

In line with the 2012 Holiday Shopper Study of Motorola Solutions, Inc., 64% of consumers between the ages of 18 and 34, as well as 52% of buyers between the ages of 35 and 49 use their smartphones to do activities related to shopping. Likewise, Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update discloses that as 2013 ends, the quantity of mobile devices will be more than the number of individuals on earth. These facts only demonstrate that web shoppers will want to flick through a mobile-optimized website to make it less difficult for them to look for products and services and compare prices.

Live customer service

Buyers shopping online do not want to stop their use of smartphone or any device only to make a call to a customer service representative. They will value live customer care that can be reached right through the website. In this way, they can ask their questions quickly and easily and they can get immediate reply. The web design company in Arizona that you will employ will help you a lot in this.

More control in the checkout and delivery procedures

Buyers make slipups or change their mind and it is but natural; hence, the checkout process should allow them to eliminate some items from their shopping carts through a simple path and not by re-doing everything from the start. This disappoints them a lot. Similarly, online shoppers get fascinated by free shipping but want more control when it comes to delivery dates (time and day) so they can make sure they are or someone is at home when the items arrive. They also wish that they be given the alternative to pick up the products in-store in case they prefer it that way.

Easy-to-follow checkout interface

Understand that at this stage, people are purchasing and not looking for things to buy. Make sure that the checkout interface is very simple. Include elements that should be seen at the moment. Do not attempt to insert some things that will only draw attention away from them for their purchase activity and worse, get them irritated. Never market top products, last offers and others.

Technology changes the way people shop today. More than the capability to buy products through the Internet, they now become intelligent shoppers as they make informed buying decisions. It is for this reason that their demands should not be overlooked. Retail websites should be able to offer them what they need so the chance for visitors to be transformed into buyers is very high. A web design company in Arizona can get you in the right path.

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For your Arizona Website design needs or you're looking for a Phoenix AZ Website Design company, count on PrimeView to create a strong, visible presence for your brand on the web.

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