What Not to Do in an Article Promotion Campaign

By: Ryan McManigal

If you are taking into consideration performing article submissions in order to build up your sales and page rank then make sure you maximize the value from your time and money by avoiding these following pitfalls. Did you realize that the majority of article submission services have their work nearly totally overlooked by Google in terms of page rank? Keep on reading to find out why.

Various article submission services state that they will create the article on behalf of their customers but then they employ software to take sections from other similar articles to compose a computer made “borrowed” article. There are several clear reasons why this is a dreadful idea thus I will not go any further on this particular topic.

The article directories desire out of the ordinary, correctly written, and easy to read articles that are unique, exclusive, and also provide value to their visitors. However, these services submit their PC generated articles or articles that clients have given them lacking any alteration whatsoever.

The major article directories don’t just accept any old article that trickles in. They posses human employees that examine each one they publicize for quality and originality. As soon as these editors notice a persistent flow of bad articles from a particular submission service they have a tendency to ignore impending submissions devoid of any notice. This will lead to poor acceptance ratios on the most important directories and a misuse of advertising dollars.

The most critical dilemma with running a low cost article submission campaign is the latest duplicate content filters that Google has put into use. Nearly all of the article submission services submit your single untouched article to hundreds of article sites without making them different from each other. This may land you a few links in addition to a few visitors, except it won’t accomplish you a lot of help in regards to page rank in view of the fact that Google will only credit one of the backlinks towards your popularity.

The next concern with many of these article submission businesses is their submission speed, a large amount of them automatically submit your article entirely in a single afternoon. This presents an additional problem, Google and other search engines flag sites that get backlinks too fast because it usually means spam, so when the spiders take another look, it sees that your links came from duplicate content and makes your page rank even lower. You wouldn't want your site looking like a spam machine would you?

The cut rate article submission businesses all use auto submit software programs. The setback being that articles are submitted into wrong categories and leads to a even more denials from the directory editors.

These are essential issues to think about when picking a submission service. If you have run an article campaign in the past with not much results then assume one or more of the problems above were to blame.

Article Directory: http://www.articletrunk.com

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Specializing in article submission manually and rewrites, Link Acquisitions is a leader in innovative article promotion campaigns.

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