What Is Adidas and Its Clover

By: yang

Everyone wonít be unfamiliar with the famous sport brand Adidas. Adidas Sports Company is the sports costume and instrument producer from Germany, the member of the Adidas AG. Adidas named of its founder Adolf Adi Dassler. Adolf began his business of making shoes in 1920 in Germany and the company was registered with the name of Adidas AG in Aug, 1949. At its early days, Adidas was managed by the Dassler brothers: Adolf Adi Dassler and Rudolf Dassler. However, later Rudolf quitted Adidas and set up another company also produce costume for sport, which owns the brand of PUMA now.

In the world of sportswear industry, Adidas always represents a particular status. Some people call such status The Winning Three Lines. Since 1949, the year Adidas AG Company was founded, Adidas helped numerous athletes break world records or get a remarkable achievement. So we now say that Adidas is the best example which is honored by all the sports users.

Adidasí products are most famous on the football ground. However, except football, Adidasí products for volleyball, baseball, tennis, boxing or swimming also have a place in market.

Now, Adidas has series of products which are sports performance series, classic sports series and fashion sports series. The Clover icon was used on the classic sports series and the series is called original.

The icon of Clover became the sign of Adidas since 1972. In those days, all the products of Adidas use this icon to show the producer. The shape of the Clover looks as the flat earth map. So the meaning of it is expending the three lines all over the world. However, twenty four years later, the Clover icon is only used on the products under Original series. The products under Original series use the design of best products which designed in Adidasí history and only make some change on its texture and style. This makes the Original series more fashionable. There are shoes, cloth and bags which uses the icon of Clover now.

Since every type of products in the Original series has a particular story, people believe these products has more culture element inside it and more energetic. In the year of 2001, the first shop set up only to sell Original series products was open at Berlin, Germany. Later in Tokyo, Japan and New York, U.S., Adidas also set up the shops selling Original series products.

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