What Does The Term SEO Mean, And What Can It Do?

By: Owen Barron

The term SEO is short for "Search engine optimization". Basically it is a technique that is implemented to make a web site more search engine friendly. This means that when a search engine is used for sourcing information, companies and products, an optimized site will have a higher ranking within a search engine. This higher ranking will then increase the chances of internet traffic being directed to that particular site. Optimization of a site is implemented by the use of SEO key words and phrases. Here is a look at how they are implemented:

Implementing keywords

Including specific words and phrases relating to a site's subject matter are important in directing traffic to the site. Well-chosen words and phrases can boost rankings in search engines when the potential customer performs a search. The best way to work out what words and phrases to use in optimizing is to use a keyword tool, rather than purely guesswork. Keyword generator applications can be purchased for the sole purpose of generating the best keywords and phrases for optimization. Alternatively simplified applications can be found online for free.

Applying keywords

Applying the key words and phrases into a website, article, product description or review, is not just simply a case of throwing them in haphazardly. Key words and phrases should be written within the site or article in context, and applied moderately within the written work. This can be done within the body of the text, the heading, the links, the image titles and/or descriptions. If only one key word or phrase is included in the website it will not significantly boost its ranking, but on the other end of the spectrum if too many key words and phrases are added, it will be confusing for a search engine to optimize. Too many keywords can create difficulty for a search engine in knowing which keywords to home in on, when a search query is made. The best optimization choice is a middle ground, using a small selection of specific key words and phrases, which work best within the webpage or written work.

Ultimately, the best way to achieve complete optimization for a site is via a specialized SEO service company. A specialized company will be well experienced in driving as much internet traffic to a website as possible, removing the hassle of trying to fathom the best way of adding keywords and directing traffic. If you have a website you wish to have optimized, and decide to use a company to carry out SEO work on your behalf, ensure you ask to see examples of their previous work. Check for any reviews and feedback on the company from other website owners. There are a lot of companies offering SEO services, and not all of them are as knowledgeable as they make out, so make sure you are dealing with a professional company with proven optimization results. Ask the company what guarantees they offer, how long the work will take, and how long they estimate for the results to be noticed.

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