Using YouTube to Promote Your Business: YouTube Content Ideas

By: Owen Barron

YouTube is a huge online video sharing site. It allows you to share your videos with people all around the world. When it comes to creating YouTube videos there are so many things to take into consideration that it can be hard to know where to start. This article provides some information on the way YouTube works, and it also explains some content ideas.

Set Up

You will need to have a simple camera set up in order to start creating Youtube videos. You should have a good camera, and one that preferably is able to record in full HD. This will allow you to create high quality videos. A tripod is also essential as it will keep the camera steady, and it will also allow you to record videos by yourself if you have no one else to help you. Finally, the lighting is also important, and you will want to make sure that it is well lit so that your viewers can clearly see what is going on.

Content Ideas

The types of videos that you make should depend on what type of business that you run, and the products or services that you sell. For example, if you sell make up then you could do make tutorial videos with professional makeup artists applying you products on models. These types of videos are extremely popular on YouTube. You can also make video explaining what your company does. You can interview people that work at the company, or even get celebrities to endorse what you are selling. You can create videos that allow viewers to see what goes on behind the scenes at the day running of your company.

Another great idea is to send free products to some of the biggest YouTube names that do product reviews, or that have a fanbase who may be interested in your products. They will often create a video review of the free products, which will help to create a buzz around them.

Viral Videos

A video that goes viral can really help to shine the limelight on your business and increase your sales. Viral videos are almost always funny. People love to share viral videos though their social networking sites, so they can be seen by hundreds if not thousands of people in a very short amount of time. Viral videos do not have to have content that has anything to do with your company, but you should try and include a link to your website at the end of the video if it is possible.


You will need to edit your videos to make them look more professional. YouTube provides some free editing software, or you can find other free software online. You can also purchase professional software such as iMovie or Adobe Premiere. You can also hire video editors to do the editing for you.

YouTube Partner

You can also choose to monetize your videos. This means that you will earn a percentage of the advertising royalties which are earned from people viewing your videos. A social networking specialist will be able to advise you on all aspects of the monetization process.

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