Using YouTube to Promote Your Business: How to Sign Up and Create a YouTube Account

By: Owen Barron

YouTube is the leading online video content sharing site, and it is used by millions of people all around the world. You can use YouTube to increase your online presence and let people know about the products and services that your business offers. This article provides some information on how you can sign up to YouTube and prepare your page ready to share videos on it.

Sign Up

The sign up process is quick and completely free. Simply open up YouTube and fill in all of the information that is required. You will need to choose a Username which will show up on every video that you post. You should try and get this Username as close as possible to your company's name. Because so many people use YouTube you will find that the exact name is most probably taken. Therefore, you should try and be creative and use extra words in order to create a username. After the sign up process is complete you will be sent a link to your email address. You must click on this link in order to verify your account.


YouTube gives you a few options to customize your account. They are constantly changing their format so they may offer additional options to this in the future. They will allow you to create a profile image for your account. Your profile image is displayed next to your username, and people can see it when you make comments on other YouTube videos. The picture should be your company's logo, or you can choose to have a picture of yourself if you are a part of the services that your business offers. You can also choose a cover photo which is used on your main Youtube page. Choose something fun and eye catching to grab the attention of people that click on your link. Finally, you can create a short description about your YouTube channel and include what type of content that you will be posting. YouTube will also allow you to link to other Websites and social networking sites on the sidebar of your main page, so remember to include all of your important links here.


Once you begin to post videos to your Youtube page, people will have the option of subscribing to your channel This means that they will be able to see every time that you make a new YouTube video. You will want to get as many subscribers as possible in order to increase your online presence and reach more potential customers.

Professional Help

Making high quality YouTube videos can be a tricky task. There are professionals who will be able to advise you on what type of content to produce, or you can even hire the help of a professional cameraman in order to create great videos. You will also need to have other social networking sites for your business, including a Facebook page and possibly a Twitter account. Social networking specialists can help to manage all of your accounts.

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