Using Twitter To Promote Your Business: Twitter Content Ideas

By: Owen Barron

Twitter is one of the leading social networking platforms around. It allows users to create short messages which are up to 140 characters in length. You can create a Twitter profile which can be used to promote your business and the products and services that it offers. When it comes to using Twitter you will need to create engaging and entertaining tweets in order to gain more followers and keep the ones that you already have. This article provides some ideas for content that you can post on Twitter.

The Hashtag

The hashtag is used to tag certain words in your post, and then other twitter users can search for these hashtags to find posts that they may be interested in. For example, say that you were writing a tweet about yoga clothing, you could include the hashtags #yoga or #yogaclothing. Sometimes hashtags are also used for comedy effect. For example if you were moaning about the weather in your country you could type in #typicalBritishweather. Sometimes a hashtag will be trending, which means it is extremely popular. You can participate in the trend by creating a tweet that also includes that special hashtag. This tweet will often get seen by a wider audience which will help you to gain more followers.

Mix it Up

You should never just post about your business and the products and services that you offer. You can try posting fun, informative, humorous or educational tweets. Some people also like to read facts. Try and create tweets that link to the type of business that you have, but they don't all have to be to do with it.


You can also include links in your tweets. For example, you can include links that will link to images, blog posts and articles, as well as websites. You can use a URL shortener to make the links shorter so that they don't take up too much of your post.


You can retweet other people's Tweets that you find interesting. You will also find that your followers will also retweet any tweets of yours that they would like to share with their followers. When people retweet your tweet it will show up on their feed to all of their followers which will help you to increase your profile.

Other Things to Consider

You will want to make sure that your profile is visually attractive and that you include a profile picture and possibly a background image for your Twitter page to make it more personal. You should also write a good bio so people can read about your company and what it offers. You should also include a link to your company's website on your Twitter page.

Creating a Twitter page and great content can often be a long process which could take up a lot of your time. It is possible to hire the help of a professional social networking team who will be be able to manage all aspects of your page for you. They can also help with any other social networking sites that you may have including Facebook and YouTube. Social networking sites are an essential aspect of any business regardless of the products and services that you sell, so it is important that you are able to manage them correctly.

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