Toward the Fashion Show

By: Alina Farace

Fashion show agency is just like directing a movie - coordinating all visual and practical aspects to make one final celebrated assembly. Even though fashion shows can be formed on any financial plan and for any type of audience, a game plan is essential to perform perfection.

Every fashion show must be organized based on some general concept. Is it a Back to School Fashion Show for a mall, a showcase for a local designer, or a charity fundraiser? The client promises are endless. Creativeness is the key to dress up the show any way you see fit. There are many themed actions for holidays, stylist collaborations, color/dresses/shoes/jewelry inspired concepts, and designer or retail-driven shows. Once you have a plan for your runway, the details are much easier to solidify.

Agency models be familiar with how to support the catwalk, but can be very luxurious. If you don't have the budget to pay industry rates, base your model search on your client's needs. Are you promoting for children line and require models under the age of 12? Is this a charity fundraiser with all ticket-holders above the age of 60? Hold a model call and position ads on free bulletins requesting possible models to show up in person to fill out appropriate sheets and take Polaroid to remember their look. This is a enormous way to build your own model base for future shows.

As the maker, you may or may not have to choose the dresses for the runway. Based on your show concept, the stylists, designers, or provisions might choose the merchandise. In any situation, make sure you are familiar with all the garments in the fashion show. Each garment should be returned in the same situation it originated. Take photos at the fashion model and have a list of all items on each model. When they come back their outfit to you after the show, check for all pieces. This way you know who is accountable for what.

To get any show ready for the runway, you will need to harden a location to host the event, a runway or stage, lighting, music and of course, hair & makeup. Nightclubs, hotels, schools, drama hall and malls are accepted fashion show venues. However inspired spaces can be curved into runways. You may have a DJ to mix the music, a beauty salon sponsoring the hair/makeup, and a multimedia screen on the runway with store logos. Whatever your technical details, make sure the whole thing is experienced and ready to go earlier than the show.


This entire show should be printed out in a script format. Whether you have an emcee dialogue comments on each outfit or music timed out for each individual scene, the model and fashion order is enormously important to have written down. This will make it much easier to call your show and follow along with the program.

On occasion, you may work with sponsors paying for the event who want more publicity onsite. Hang their banners, good deal promotional gift bags, and/or host a VIP reception for the sponsor's guests. If the sponsor is a restaurant or alcohol/beverage company, feature their creation exclusively.

With methodical planning and creativity, a fashion show can be a vast success. And so much better than a boring movie!

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I am Alina Farace a freelance writer and website designer. I have designed many adult models and top asian women web sites. I have also written many articles on dating site for modeling world.

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