Top Six Rules to Increase Profits in 2009

By: C. J. Hulbert

What follows are the top six rules for keeping your business profitable in a down economy which will include: expanding your marketing budget, leveraging your time, shifting the focus of your efforts, making sure your team is well trained, providing top-notch service to your clients and sustaining a confident attitude are all ways of keeping your business profitable in a down economy.
Rule number one for keeping your business profitable in a down economy might seem odd at first, but increasing your marketing budget is vital in times like these. Untold business owners are guilty of the often fatal error of classifying their marketing expenditures as an expense rather than an investment and scaling down their efforts when increasing them would be the better move.
The second Rule to increase profits during a recession is to leverage your time by employing a business to business prospecting company to perform outbound telemarketing for your company. This enables your employees to make better use of their time and resources.
The next Rule is to focus your efforts where they will be most effective, which is spending time closing sales. When the telemarketing programs do their job effectively your team can spend the majority of their time making sales which means increased profits for you.
The fourth Rule is to make sure your team receives the right training to work with the leads they get. The right training makes all the difference and will help your profits to skyrocket, even during a recession.
The fifth Rule for keeping your business profitable in a down economy is providing top-notch service to your existing clients. Encouraging repeat sales is far more lucrative than repeatedly acquiring new customers, so making sure your current customers are contented must be your main goal.
The sixth Rule to increase profits during a recession is maintaining an optimistic outlook. When you are optimistic and looking forward to the future, your employees will adopt the same outlook and everyone will be more productive.
Implementing the six ways listed above can help your business to increase profits during a recession. Business to business prospecting is one area to concentrate your marketing efforts in since this will make four of the six ways happen. Then all you have to worry about are the last two ways including treating your clients to outstanding service and maintaining an optimistic outlook.

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Visit Valerie Schlitt's site for information on outbound telemarketing and business to business telemarketing programs.

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