Tips to keep in mind while choosing paper for brochures and flyers

By: Sunil Punjabi

Brochures and flyers are important marketing tools that can play an important role in determining the success of your business. It is not enough to just start a business and wait for people to walk in. You will have to reach out to your target audience and herald the arrival of your business so they can come to you for relevant products and services. Though there are many ways in which you can advertise your business, the simplest and most cost effective ways are by using brochures and flyers. In order to succeed in reaching out successfully to your target audience, you will have to keep certain things in mind while designing flyers as well as brochures. While the design and the content do play an important role, you cannot overlook the need for good paper as well. More often than not, it has been noticed that people put in great efforts to come up with good design and content and compromise on the quality of paper. This is not advisable since it does have an impact on the impression these promotional materials make. If you are unsure about what to look out for when choosing papers for either brochures or flyers, here are certain things to keep in mind.

First of all, you have to consider the thickness of the paper. The type of paper that is used to print brochures and flyers is different from that of the regular printing paper. One of the distinguishing traits is the thickness or the caliper. The ones that are used for printing marketing materials are thicker so they do not tear easily. Also, the type of printer that are used to print these materials are unlike the regular printers. To prevent problems such as color bleeding which can reduce the clarity of the content on the flyers and brochures, it is imperative to choose the ones with higher caliper. Choosing papers with greater thickness is recommended if you intend to print information on both sides of the paper.

The second aspect that you need to consider while buying paper for brochures and flyers is the size. These papers are available in varying sizes based on the information that needs to be printed. Therefore, before choosing the paper, it is recommended that you have the design template ready. Based on the template you can choose the size that is ideal for getting it printed. Choosing large size papers when the information is minimal and smaller size when the information is huge is not recommended and will have a negative impact on the final output.

Finally, the store from where you intend to buy the paper for brochures and flyers also needs to be taken into consideration. More often than not, people tend to get these promotional materials printed in thousands. Therefore, choosing stores that offer large discounts on bulk purchases is highly recommended. If you are looking for the best quality papers at affordable prices, then purchasing them from online stores is highly recommended.

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